This episode of the In The Club Podcast by Club Colors features Chris Decker, Founder and CEO of Salescast. Podcasting provides a direct line between the podcaster and the audience. As such, companies should tap into this resource because of the wealth of potential it offers. 

Chris shares how driving content-led growth is rooted in authenticity and that being human is what creates the connection that earns and retains listeners. He also dives into why the pursuit of perfection will make you miss out on the chance to even begin your own success as a communicator and personal brand.

HIGHLIGHTS

• Content-led growth: Don't forget the person behind the listener
• Understand how social media works
• Be authentic: Human beings are rooted in communication
• Growing Salescast and embracing how it evolves

QUOTES

Massive growth is at the intersection of three things Chris: "This is at the intersection of skill, value, and passion. If you have those three things, what can you become the best in the world at? What can you be the most passionate about? And what's going to drive economic value?"

Don't rely on social media algorithms to reach your audience "Demand generation plus outbound activity. Reaching out to them. You can't do that if you don't have a means of communication directly with that person. There's no way to, like you said, hit your entire LinkedIn following. They're going to send to 10% of your audience at first."

Make your podcast a success by sharing what truly interests you Chris: "The number one reason why people quit is because they invented something that they thought other people wanted. My challenge for you is to share what you find interesting with other people. What you find interesting."

Connect with Chris and Salescast by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/decker-christopher/
• Website: https://www.salescast.co/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features your host, John Morris, Executive Director of Brand. He shares the exciting updates happening right now at Club Colors, including diversification of products and services and a renewed focus on creating an inspiring brand experience for clients.

John also discusses their 3 pillars of brand success: client intimacy, operational excellence, and product leadership, and how these 3 elements create an unmatched customer experience that speaks for itself. Find out your company's own pillars that make you stand out from the crowd!

HIGHLIGHTS

• Club Colors can now accommodate 3x volume with the biggest lease in Chicagoland
• 3 pillars of brand success: Client intimacy, operational excellence, product leadership

QUOTES

Club Colors creates an inspiring brand experience John: "It's not just about the price, it's not just about the product, but it's about creating the right reaction with clients."

Practicing operational excellence to exceed expectations John: "We have to pursue perfection on behalf of our clients to make sure that we meet their brand standards, we meet their brand guidelines, we police their brand, we decorate at a level that exceeds their expectations."

Club Colors as a product leader helps with branding John: "By becoming product leaders, becoming true brand advisors, we can make certain that we are guiding and influencing the decision-makers at brands to make the best decisions to maximize their internal, external, and personal branding."

Connect with John and Club Colors by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/
• Website: https://www.clubcolors.com/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Jay Abbasi, CEO and Founder of Jay Abbasi Consulting. Today, Jay shares how and why he moved from a promising career in Tesla to following his passion for coaching. He discusses what it means to have boundaries and why even the best people need coaching to align expectations with action.

In creating a brand, Jay shares that his biggest learnings are to stay human, be vulnerable, and most of all, ask your audience what it is that they want to see and hear from you for your message to resonate. This also translates into sales where asking your ICP what it is you did right and wrong in a sales call makes you a better salesperson at the end of that call.

HIGHLIGHTS

• Shifting perspectives: Leaving Tesla and breaking out on his own
• Boundaries in business and focusing on strengths rather than weaknesses
• Build a brand that resonates by asking your audience how
• Create psychological safety to avoid stress and anxiety
• Growth in the next 5 years

QUOTES

Jay on neuroplasticity and having boundaries Jay: "You're working 'til these late hours. You're training your mind that this is the norm. But what that ends up creating is unnecessary and unhealthy stress and anxiety because you're constantly at the mercy of all the stimuli. So how you set those boundaries is very strategic in how you're using your time."

Coaching is provoking thought to provoke action Jay: "That's what a great coach does, you ask the right questions to evoke the answers that create the lightbulb moments that then lead to a different action that is being committed to by the client."

Don't assume the language your readers want to read Jay: "The lesson there for me was go directly to the people that I want to help and ask them directly what it is that they really want. And, once I gathered that information, it then made it very easy for me to then make my branding, my headline on LinkedIn, my content to use the words that means something to the people of whom are reading it."

Connect with Jay by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/jayabbasi/
• Website: https://jayabbasi.me/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Kap Chatfield, CEO at Rveal Media. CEOs are their organizations' lead content creators. Kap shares how they do it and their 3-step pattern for creating their Show Marketing: identify your objective, define your buyer persona, and create a premise or narrative structure. He also shares how to overcome the product-market fit dilemma and how God is his North Star.  

HIGHLIGHTS

• CEOs are the chief content creators of the company
• Show Marketing: Objective, Buyer Persona, Premise
• A pattern for narrative structure and Kap's big vision
• Product-market fit is the biggest obstacle
• Encountering God: Jesus established relationship, not religion

QUOTES

CEOs drive vision Kap: "The buck stops with you when it comes to casting vision. If you don't cast the vision, the organization falls apart. Who are they going to follow? You can't outsource vision."

The three steps of Show Marketing Kap: "You have your North Star, the goal, you have your audience, the premise is then basically the story, the narrative, that connects that person to that thing that they want which drives them towards the business objective that you want."

Kap's North Star is God Kap: "The first fruits of my day, I commit to prayer. Either I will go around the block and walk around the block and just talk, talk to my Father in heaven and just have a conversation with Him. Reading the Word."

Connect with Kap by clicking the link below:

• LinkedIn: https://www.linkedin.com/in/kapchatfield/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features your host, John Morris. During economic downturns, it's natural for companies to want to cut back on spending. John talks about the fear mindset during moments like this and how to realign your thinking to get the most time, money, and emotional return on investment for every dollar spent. He also discusses personal branding and using it strategically internally and externally to build brand awareness.

HIGHLIGHTS

• Fear mindset and maintaining connection during economic uncertainty
• Lead from the front: Personal branding that trickles down from the top
• A single point of contact maximizes time, money, and emotional return
• Engagement with appreciation internally, externally, and personally

QUOTES

John: "How do you keep demand gen and lead gen on the high, how do you keep that momentum, while at the same time how do maintain strength and depth of partnership with the current folks that you have when you might have less staff supporting them than you had in the past?"

John: "Think about when you go into a bad economy, the reality is you're not necessarily wanting to save a buck. What you want to do is you want to make the best utilization of the dollars that you have to spend."

John: "Over the next few months, I really would strongly encourage you to take a look at whether or not you see your organization as having a strong internal branding, external branding, and personal branding play. Is there a play? Is there a strategy? And is each one of those being maximized?"

Connect with John and Club Colors by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/
• Website: https://www.clubcolors.com/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Chris Bogue, a writer, and video consultant who creates short and personalized video content that drives revenue for business owners. Video can be your differentiator and Chris shares how he uses "mercifully short" videos to create relatability while injecting the principles of improv comedy into his brand of selling. Chris also discusses how to get started on video, playing on your inherent strengths to let them shine, and being authentic.

HIGHLIGHTS

• Improv, like sales, is about listening to the audience
• Which version of me do you need me to open up?
• Batching: Record videos and talk about your prospect
• Display your strengths in video to be authentic

QUOTES

Chris: "You're doing the same thing in sales, you're not there to show them that you're the best and the smartest and that your product is the best. You want to get them talking. You want to get questions that are going to excite their imagination, and then you discover the thing together."

John: "The main job is not to be the answer or to be the solution, but the person that is going to run through walls to get you the solution, to get you the answer."

Chris: "There are two videos that any company can make on Tiktok. This is who we are, and this is how we solve problems. Either of those. For this is who we are, you can show who works at the company, who designed the product. You could share testimonials, who are the people we help. Yeah, who are our best clients."

Chris: "When you're in a one-on-one situation like that, you get all these extra storytelling tools. You get your eyes, you get your tone of voice, you get pauses. You get all these different things where your humanity comes through. And that's really what you're getting on video."

Connect with Chris by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/chris-bogue/
• Website: https://christopherbogue.com/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors is the last part of our interview with Steven Schmidt, Founder and CEO of TIDAL, along with Club Colors' own Co-CEO Jeff Baumet. Steve and Jeff talk about CEO concerns, from the guarantees they give on service level to Steve's mindset shift moving from CEO to CRO. But as the only thing you can really guarantee is your integrity and hold yourself up to it, Steve emphasizes that this is the number one principle that drives his company forward. 

HIGHLIGHTS

• SLAs and guaranteeing your level of service
• Steve shifts from CEO to CRO, pros and cons of co-CEOs
• Internal competition at the expense of other team members
• Working with TIDAL for data and integrity

QUOTES

Steven: "Coming out of a CEO role, not on a CRO role, there is some grief associated with that. I will not lie. There's a little bit of grief and fear that you failed. That you couldn't do it. That you could've built this thing that was consistency, a million dollar in your pocket lifestyle business. But that's not the regret I had. The regret I have, because I'm hard on myself, is that I didn't do a better job the first time."

Steven: "Attrition's the most costly thing in business besides discounting, which salespeople love to do. So you know what gets really expensive? Attriting salespeople who already discount."

Jeff: "Peers in an organization who become competitive with each other, where you're competitive at the expense of the organization, at the expense of the team member, at the expense of anyone, I think that's really where it breaks down is that I have to win. I have to win over this person instead of we have to come to a good resolution."

Connect with Steven by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/stevenwschmidt/
• Website: https://www.risewithtidal.com/

Connect with Jeff by checking out:

• LinkedIn: https://www.linkedin.com/in/%E2%9A%A1jeff-baumet%E2%9A%A1-5148013/

Jeff recommends:

Scaling Up: How a Few Companies Make It...and Why the Rest Don't Amazon link:

https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Steven Schmidt, Founder and CEO of TIDAL, along with Club Colors' own Co-CEO Jeff Baumet. Steve shares his insights on creating top-of-funnel processes for clients and how it affects profitable growth. Steven and Jeff provide a decision maker's perspective on running a business, from the stresses of the recent pandemic to modern hiring practices that help guarantee fit and mutual growth. Jeff also talks about the role of transparency in an organization, while Steven shares the mindset and shifts in priority as he became a founder and builds his company.

HIGHLIGHTS

• TIDAL builds top-of-funnel processes for companies
• How to perform cold calls, pitching, and podcasting today
• Founders' points of view on profitability, hiring, and transparency
• Steve's growth from salesperson to founder

QUOTES

Steven: "The one thing you can do consistently no matter what the economic climate is is deliver value to those people who are and aren't customers, and your customers will listen to your podcast because they like you."

Jeff: "Where transparency works is letting people celebrate the wins, even the ones that maybe aren't part of their job, keeping them up-to-date on the why. Maybe this is it, it's letting people understand the why of a decision. That's where a lot of transparency I think is really effective."

Steven: "You know who I'm going to probably buy from? Someone with a hundred thousand followers who people are continuing not just saying wow, that's interesting, but I applied this and it worked and you gave it to me for free. Because now I'm creating trust, because if I'm willing to give you something for free and you gained something from it, you're going to trust me tenfold."

Steven: "Everybody down to the person at the front desk should have clear, identifiable, measurable goals. At the end of the month, they're held accountable. Finance, receptionist, I mean, go down the list because you have to measure it and you have to reward it because otherwise that PNL just looks like a bunch of money."

Connect with Steven by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/stevenwschmidt/
• Website: https://www.risewithtidal.com/

Connect with Jeff by checking out:

• LinkedIn: https://www.linkedin.com/in/%E2%9A%A1jeff-baumet%E2%9A%A1-5148013/

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features Larry Long Jr., Chief Energy Officer and Founder of LLJR Enterprises, as well as author of Jolt!: Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness.

Larry shares his energy as he discusses how your dreams, mindset, and attitude come together to realize your success. He also talks about being intentional with your thoughts and actions and how putting people first is at the heart of sales.    

Larry was raised thinking he will become somebody someday and, seeing his success today, encourages others to keep dreaming and believe that you have what it takes to achieve your wildest dreams—all while helping others along the way.

HIGHLIGHTS

• A passion for business and the Law of Reciprocity
• PQV: Perspective, Questions, and Vision
• A top Salesforce sales influencer and remembering to dream
• Align your state of mind and behaviors and believe that you are somebody
• EPIC: Entrepreneurial spirit, Practice, Internal drive, Care and communication

QUOTES

Larry: "You better understand your numbers. This is a shark tank but you better understand your numbers, and I don't mean batting averages, stolen bases, RBIs. I mean the income statement, the balance sheet, and the statement of cash flows if you want to have a chance to succeed and thrive in business."

Larry: "There is no limit to the heights that you can climb, that you can achieve. Oftentimes, we put a limit on ourselves because maybe we heard someone else say it. Maybe we don't completely believe it. Maybe we're not committed all the way. But I encourage you to wipe that slate clean and realize that you can craft, you can envision where you want your life to be in all aspects."

Larry: "You got to get right with yourself. What are your priorities? What are your true priorities, and how do your actions align with those priorities? When you can get an alignment with yourself, you now have an awesome opportunity to get in alignment with other people."

Larry: "The question I ask myself, and this comes from Martin Luther King, Jr., he says life's most persistent and urgent question is, what are you doing, the keyword there is doing, to help out others? And I ask myself that every morning and at night."

Connect with Larry and get his book by clicking the links below:

• LinkedIn: https://www.linkedin.com/in/longjr7/
• Amazon: https://www.amazon.com/Jolt-Intentionality-Rediscover-Believe-Greatness/dp/B09YP6C8YM

Any use or republishing of this content without Club Colors express written consent is prohibited.

This episode of the In The Club Podcast by Club Colors features your host, John Morris. To take brand awareness further, you have to nail the basics first, starting with your core values. John shares what drives their team and how culture starts from the top down. 

He discusses content creation and the scary notion of personal brands and why you should encourage this to employees. John also suggests documenting your culture in action, showcasing thought leadership, and using podcasting not just as a platform for Club Colors, but also for all the guests to showcase their own brands.   

HIGHLIGHTS

• The 6 core values of Club Colors
• Create a content calendar and encourage personal brands
• Talk about your wins but also your struggles
• Live out your business journey and document it

QUOTES

John: "You have to create content that is maybe done weeks in advance, is planned for, and is consistent with what the initiatives of the organization are. Are you trying to recruit? Are you trying to hire? Are you trying to retain? Are you trying to drive productivity? Are you trying to create a message to the marketplace that you're on the rise?"

John: "We are all people businesses, and humans run people businesses. Humans steward organizations. And businesses are not about the logo. They're about the people that steward that brand, that provide that service to build that product, to deliver results for clients. It's people working with people."

John: "Your products and services will get their time to shine. But let's put your culture and your people out front to deliver that message. Let's make the people that represent your brand feel like a million bucks. And then guess what they'll do? They'll showcase their journey at your brand and how they steward your brand and that will intrigue poeple enough to dig into your products or services."

Connect with John by clicking the link below:

LinkedIn: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F-96148716/

In the Club by Club Colors is sponsored by our proud partners:

• Alphabroder | alphabroder.com
• Primeline | primeline.com

Any use or republishing of this content without Club Colors express written consent is prohibited.