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He won Gladiators, represented Team GB, and still says the real victory came long before the trophy. Joe Fishburn joins us to unpack what people never see behind “overnight success” in gymnastics: the years of slow progress, the injuries, the mistakes, and the moments where quitting would have been easier. If you coach kids, run a gymnastics club, or you’re simply trying to stay motivated through a hard season, Joe’s perspective hits with honesty and real warmth.

We talk about coaching philosophy and retention, including Joe’s simple but surprisingly powerful approach: fun is the first skill we teach. From balancing multiple sports to keeping kids engaged through the awkward stages of growth and confidence, he shares what actually helps young athletes stay in the game long enough for things to click. We also explore how social media and athlete personalities are changing the way kids discover gymnastics, and what that means for the coach as a weekly role model.

Joe also opens up about kinship care and adversity after losing his mum at just two years old and being raised by his grandmother. He explains how grief can shape behavior, how resilience is built over time, and why he now brings that message into schools across the UK through talks and active workshops that normalize failure and teach kids how to take the next step.

Plus, we share details on our Train Like a Champion competition for gymnastics clubs in the UK and Ireland, including a visit and workshop day with Joe and a £500 Quatro voucher. Subscribe, share this with a coach or club owner who needs it, and leave us a review with your biggest takeaway.

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You can feel it when a kids activity brand is built for families instead of vanity metrics, and Ajay and Yusif from Tots United are a perfect example. We talk through how they’ve grown their Glasgow-based  football classes from a small start into 20+ locations, with hundreds of children taking part every week, while keeping the sessions fun, structured, and genuinely welcoming for parents and kids from 18 months to 8 years old. 

We get specific about what makes their model work: a dual-program approach combining football and a fresh take on children’s gymnastics, plus a values-led culture rooted in care and love. Ajay shares the coaching and curriculum side from his PE teacher background, while Yusif brings the legal and systems lens that supports partnerships, contracts, and big expansion moves. We also unpack their quality-first franchising strategy, why they start with trusted internal coaches, and how they onboard franchisees with hands-on support so the experience stays consistent. 

The conversation goes wider too: winning Entrepreneur of the Year recognition, a detailed brand refresh process, building a stronger team, and a candid debate about AI tools versus “RI” real intelligence. We finish with what’s next, including international ambition and what they hope the brand becomes over the next year. If you like thoughtful small business growth stories, kids sports coaching insights, and practical franchising lessons, subscribe, share this with a fellow club owner, and leave us a like. What part of scaling would you refuse to compromise on?

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Fifty episodes in, we’re celebrating and getting practical about what it takes to grow a performing arts school in 2026 without losing your weekends, your margins, or your mind. 

Caitlin sits down with Joe Greenslade, aka The Arts Business Coach, who’s lived the full journey: performer, teacher, school owner who scaled from zero to 500 students, and now coach to performing arts and after school club owners across the UK.  

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Your dance school can be amazing in the studio and still struggle to grow online, in new towns, or in your own bank account. We talk with Amy, founder of Dance Concepts in Ireland, about what actually changed when she stopped treating branding like a logo project and started treating it like a parent experience. Her business has grown to 15 locations by bringing ballet, jazz, contemporary, and acro to rural communities that are often overlooked and by making sure every touchpoint says the same thing: confidence and creativity through movement.

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A dance school can look effortless from the outside. Behind the scenes it is planning, payroll, safeguarding, parent messages, class schedules, staff cover, marketing, and the emotional load of caring about every kid who walks through the door. That’s why we invited Hazel, founder of Glasgow Dance Academy, to talk about the Scottish Dance Awards and the bigger mission underneath it: giving Scotland’s dance teachers and dance business owners real visibility and recognition for work that too often gets dismissed as “just a hobby."

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A dance school can be full of talent and still look “small” if the brand is unclear, the marketing is inconsistent, and the owner is buried in admin. We sit down with Lauren, owner of Avenue Dance Company in Hampshire and the newer Shining Star Performing Arts, to unpack the exact mindset and execution shifts that help her go from a basic logo and scattered posts to a professional identity parents trust and a business that can actually scale.

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Want your grassroots team to play with clarity, confidence, and joy? We sit down with Stuart, the founder of Football DNA, to unpack how a coach-built platform is helping thousands of volunteers and community clubs transform guesswork into great sessions. From Brisbane to your training ground, this conversation maps the real path from chaotic drills to age-appropriate learning, engaged players, and calmer sidelines.

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Ever wonder how a world inside the gym translates into a brand that actually understands athletes, coaches, and parents? We sit down with Joanna, founder of Quattro Gymnastics, to trace the leap from training 30 hours a week as a kid to steering a company through market swings, supply challenges, and family life. The story starts at a chaotic moment—new baby, new business—and evolves into a masterclass on flexibility, empathy, and customer‑driven growth.

Joanna breaks down how lived experience across the sport—athlete, coach, judge, and gym staff—shapes smarter products and more honest marketing. Instead of pushing features, she designs for feel: protective wear that supports women, leotards that move with real bodies, pricing that respects tight budgets and big dreams. We talk about running contingencies as a habit, keeping plan B and C ready for everything from rain at events to inflation that hits parents first and clubs next. That mindset connects with our own approach to booking software: the best tools serve clubs by serving parents, reducing friction at every step.

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Ever wonder how a world inside the gym translates into a brand that actually understands athletes, coaches, and parents? We sit down with Joanna, founder of Quattro Gymnastics, to trace the leap from training 30 hours a week as a kid to steering a company through market swings, supply challenges, and family life. The story starts at a chaotic moment—new baby, new business—and evolves into a masterclass on flexibility, empathy, and customer‑driven growth.

Joanna breaks down how lived experience across the sport—athlete, coach, judge, and gym staff—shapes smarter products and more honest marketing. Instead of pushing features, she designs for feel: protective wear that supports women, leotards that move with real bodies, pricing that respects tight budgets and big dreams. We talk about running contingencies as a habit, keeping plan B and C ready for everything from rain at events to inflation that hits parents first and clubs next. That mindset connects with our own approach to booking software: the best tools serve clubs by serving parents, reducing friction at every step.

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