In The Club - The Kids' Activity Business Podcast

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Ever wonder how a world inside the gym translates into a brand that actually understands athletes, coaches, and parents? We sit down with Joanna, founder of Quattro Gymnastics, to trace the leap from training 30 hours a week as a kid to steering a company through market swings, supply challenges, and family life. The story starts at a chaotic moment—new baby, new business—and evolves into a masterclass on flexibility, empathy, and customer‑driven growth.

Joanna breaks down how lived experience across the sport—athlete, coach, judge, and gym staff—shapes smarter products and more honest marketing. Instead of pushing features, she designs for feel: protective wear that supports women, leotards that move with real bodies, pricing that respects tight budgets and big dreams. We talk about running contingencies as a habit, keeping plan B and C ready for everything from rain at events to inflation that hits parents first and clubs next. That mindset connects with our own approach to booking software: the best tools serve clubs by serving parents, reducing friction at every step.

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The world of competitive cheerleading is nothing like what you see in movies. Forget pom-poms and sidelines – All-Star cheerleading is a dynamic, athletic discipline that's just earned Olympic status and is rapidly growing across the UK.

Charles from the British Cheerleading Association joins us to pull back the curtain on this often misunderstood sport. Founded in 1984, the BCA provides cheerleading and dance events throughout the UK, with their season running from December to June across ten major competitions. Charles explains how All-Star cheerleading differs from sideline performances, focusing on teams competing against each other rather than supporting other sports.

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Step into the vibrant world of dance education as we take you behind the scenes at IDS's Spotlight event in Manchester. This gathering brought together passionate dance school owners and teachers from across the UK for a day of learning, connection, and inspiration.

Through candid conversations with dance educators, we uncover the remarkable journeys that led them to careers in dance. What stands out is how many began dancing at just two or three years old, developing a lifelong passion that eventually became their livelihood. As one teacher beautifully expressed, "We wouldn't do it if we didn't love it" – a sentiment that captures the dedication permeating the dance education community.

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Olympic bronze medalists Jessica and Jennifer Gadrova pull back the curtain on their extraordinary journey at a special masterclass event for young gymnasts hosted by Class for Kids.

What makes their story so compelling? They never actually set out to become Olympians. "We just did gymnastics for fun and because we loved it," they reveal, explaining how their parents enrolled them in various after-school activities, but gymnastics simply "felt more connected" to them. 

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What happens when football meets performance art? Rebecca returns from maternity leave to join Caitlin in welcoming Ross Brown, a professional football freestyler who defies gravity with every trick. His journey from late-blooming football fan to street performer to successful entrepreneur reveals how passion can create unexpected career paths.

Unlike traditional footballers, Ross came to the sport as a teenager, developing his freestyle skills through solitary practice. "The only thing that's actually similar about it is that you're using a ball," he explains, comparing freestyle more to gymnastics or dance than team sports. His performances on Buchanan Street taught him to draw crowds with high-impact tricks, eventually leading to workshops, corporate events, and a sustainable career.

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The curtains have risen on Scotland's dance community with the inaugural Scottish Dance Awards, and we were there to capture every meaningful moment.

From seasoned veterans who've shaped generations of dancers to bright-eyed students taking their first steps into the spotlight, this celebration brought together the entire spectrum of Scottish dance talent.

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Dance isn't just what happens on stage – it's the culmination of countless hours of dedication from teachers, parents, choreographers, and an entire community working behind the scenes. This week, we're diving into a partnership that celebrates these unsung heroes of the dance world.

Meet Danielle and Catherine, the powerhouse duo behind the Golden Dance Awards, whose infectious energy and unwavering commitment to the dance community made them natural partners for Class for Kids. Recording from the sunny SETU Arena in Waterford, Ireland, we explore their remarkable journey, from securing national television appearances to gracing the pages of publications like VIP and Gossie.

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Laura Davidson's journey through Irish dancing spans nearly 25 years, culminating in nine Scottish qualifying championships and a place among the world's top five dancers. But her path wasn't always straightforward. Despite dancing since childhood, Laura didn't qualify for her first World Championship until age 19 – a testament to her perseverance and dedication.

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Hazel Allen is revolutionizing Scotland's dance community with a first-of-its-kind celebration that's long overdue. The founder of Glasgow Dance Academy sits down with us to reveal how her 20-year journey through professional dance, education, and entrepreneurship led to creating the Scottish Dance Awards – and why ClassForKids is stepping up as headline sponsor.

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As ClassForKids launch their latest partnership with International Dance Supplies... meet Nicole thier head of sales and marketing who shares her own dance journey from childhood ballet classes to her impactful role in an international dance company and industry.

IDS has been serving dance schools and universities for over 45 years, offering high-quality dancewear and costumes.

Visit the IDS website now to find out more 

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