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B2B Marketing Exchange Post-event recap. This is an event we've sponsored for 3 years in a row and we have some thoughts!
Melanie Jones is the new CEO of the Women's Leadership Institute and the former Editor in Chief of Utah Business. She shares some great advice on how women in event marketing can move up in their careers, and shares war stories from her time creating Utah Business
Logan Mallory is the VP of Revenue at Plooto, and formerly led marketing teams at Motivosity and Workfront. He is known for looking for ways to help others and being excellent at collaborating with sales as a marketing leader. He also shares a semi creepy bad swag story that you've gotta hear!
Braydan co-founded Sendoso and recently left after 10 wonderful years to start his new venture, Slash Experts.
Pete and Zach get together to jam about career growth and development, and the value to in-person as a differentiator.
Stephanie Pennell is one of the best event marketers on Planet Earth, and is here to destroy crappy trade show strategies!
Ben Wright sits down with Zach to uncover Sendspark's strategy for dominating mega events through joint partnerships and side events!
Zach is joined by VP of Marketing at Alysio, Justin Ashby. They discuss Alysio's strategy of spending less by doing more small events that are hyper targeted to their key ICP.
From the publisher's feed
Tips, tricks and funny stories from some of the smartest people in field marketing and sales. Tune in each episode to learn about creative ways to stand out, the top field and event trends, and the…