In The Know - A Dispatch Podcast

Where is the future of mobile going? Why do customers want to self-serve themselves?

In this episode, we're interviewing Courtney Austermehle (https://www.linkedin.com/in/courtney-austermehle-590b388/), Vice President of Industry Marketing at Modo Labs (https://www.modolabs.com/) - the platform that empowers anyone to create workplace, university or hospital mobile apps, with no technical skills required.

In today's episode, we'll discuss:

1. The future of mobile and what it means for customers and businesses.

2. Why customers want to increasingly self-serve themselves.

3. How companies can empower their customers to use their product in the right way.

4. How Modo Labs is working with General Electric and how customer experience made that deal go though.

How to spread the love:

Share the podcast with your coworkers | Subscribe (https://itunes.apple.com/us/podcast/in-the-know-a-dispatch-podcast/id1210044626?mt=2) | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

How do you create loyal customers?

In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams.

In today’s discussion we cover a handful of fascinating topics:

- Why she prioritizes her customer's personal and professional goals.

- How she is empowering customers.

- What the Lab of the Future is

- We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

How do you create loyal customers?

In this episode, we sat down with Lindsey Christensen, (https://www.linkedin.com/in/lindseychristensen), the head of marketing at TetraScience (http://www.tetrascience.com) - the Mission Control for Research and Development teams.

In today’s discussion we cover a handful of fascinating topics:

- Why she prioritizes her customer's personal and professional goals.

- How she is empowering customers.

- What the Lab of the Future is

- We also cover topics on ABM, TetraScience KPIs, and successful marketing strategies.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Is customer experience important in the on-demand economy?

In this episode, we're interviewing Kurt Wilson (https://www.linkedin.com/in/kuwilson/), the director of customer care and central sales at Breather (https://breather.com/) - the network with over hundreds of workspaces, serving as a complement to the typical office.

In today’s discussion we’ll cover a handful of fascinating topics:

- The role customer experience plays in the on-demand economy.

- The importance of feedback and how to collect the right data.

- Why net promoter score is the most important KPI for any on-demand company.

- We also cover topics on Zendesk, signals vs noise, and customer retention...among many other things.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Is customer experience important in the on-demand economy?

In this episode, we're interviewing Kurt Wilson (https://www.linkedin.com/in/kuwilson/), the director of customer care and central sales at Breather (https://breather.com/) - the network with over hundreds of workspaces, serving as a complement to the typical office.

In today’s discussion we’ll cover a handful of fascinating topics:

- The role customer experience plays in the on-demand economy.

- The importance of feedback and how to collect the right data.

- Why net promoter score is the most important KPI for any on-demand company.

- We also cover topics on Zendesk, signals vs noise, and customer retention...among many other things.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Has customer experience changed over time?

In this episode, we're interviewing Ellie Mirman (https://twitter.com/ellieeille), the CMO at Crayon (https://www.crayon.co) - the market and competitive intelligence company that provides strategic insights and inspiration for marketers.

Prior to Crayon, she was the VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO.

In today's episode, we'll discuss:

1. How HubSpot demonstrated their commitment to customer experience.

2. If customer experience means something different from industry to industry.

3. If the customer experience mindset has changed over the past decade.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Has customer experience changed over time?

In this episode, we're interviewing Ellie Mirman (https://twitter.com/ellieeille), the CMO at Crayon (https://www.crayon.co) - the market and competitive intelligence company that provides strategic insights and inspiration for marketers.

Prior to Crayon, she was the VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO.

In today's episode, we'll discuss:

1. How HubSpot demonstrated their commitment to customer experience.

2. If customer experience means something different from industry to industry.

3. If the customer experience mindset has changed over the past decade.

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Have you ever considered hiring a customer to better improve your product?

In this episode, we're interviewing Jeff Avallon(www.linkedin.com/in/jeffavallon), VP of Business Development at IdeaPaint (www.ideapaint.com) - a high-performing dry erase paint that provides people with the space to fully explore their big ideas. This revolutionary product is fundamentally improving the way people work, which is why we're thrilled to speak with Jeff.

In today's episode, we'll explore how Jeff and his team have used the customer in three separate scenarios to create three separate products:

1. The IdeaPaint Magnetic Portfolio

2. The Bounce App

3. Their Mobile Product Line

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

Have you ever considered hiring a customer to better improve your product?

In this episode, we're interviewing Jeff Avallon(www.linkedin.com/in/jeffavallon), VP of Business Development at IdeaPaint (www.ideapaint.com) - a high-performing dry erase paint that provides people with the space to fully explore their big ideas. This revolutionary product is fundamentally improving the way people work, which is why we're thrilled to speak with Jeff.

In today's episode, we'll explore how Jeff and his team have used the customer in three separate scenarios to create three separate products:

1. The IdeaPaint Magnetic Portfolio

2. The Bounce App

3. Their Mobile Product Line

How to spread the love:

Share the podcast with your coworkers | Subscribe | Review us | Follow us on twitter: Dispatch (twitter.com/dispatch_me) and Todd(twitter.com/todd_stew)

Music: www.bensound.com & www.jamendo.com

For this episode, we're talking all things customer experience with Kristen Craft, VP of Marketing and Business Development at Ovia Health - the leading maternity benefits program.

Kristen has over a decade of experience working for companies like Kaplan, The Parthenon Group, Transparent Language, Wistia, and now Ovia Health. Kristen received her BA from Brown, her Masters in education from Harvard University, and her MBA from MIT Sloan.

Today we cover all things customer experience and how her and her team at Ovia Health always make their decisions with the customer in mind.

I loved this conversation and found it very actionable. So as always, grab a pen, grab some paper, and without any further ado, please welcome, Kristen Craft.

Kristen Craft: https://twitter.com/thecrafty

Ovia Health: http://oviahealth.ovuline.com/