Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring.

Mike spoke with Kevin to learn about how he got his start in custom jewelry design, his advice for others trying to learn CAD, and common pitfalls jewelry designers might encounter when designing jewelry to be worn.

Follow Jack Custom Jewelry online:

Youtube: https://www.youtube.com/channel/UCKazCiRiA0JK1gGEeUtHC6w

Instagram: https://www.instagram.com/jackcustomjewelry/

Tiktok: https://www.tiktok.com/@jackcustomjewelry?_t=8l2VbB5f1Rf&_r=1

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Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development.

We talk about Punchmark's new Creative Strategy Assessment and how it provides unique insights into your business based on the results collected from the hundreds of active jewelry retailers Punchmark maintains as clients. We break down the mechanics behind this digital sorting hat, bringing tailored insights and recommendations to businesses like never before.

Try out Punchmark's Creative Strategy Assessment: https://www.punchmark.com/creative-strategy-assessment

Learn more about Nivoda here: https://nivoda.com/loupe

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Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group. 

We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the luxury and craftsmanship distinctive to these miniature masterpieces.

Watches are more than mere timekeepers; they're mementos with stories to tell, linking generations and encapsulating emotions. We explore the practicalities too—navigating the costly realm of photography equipment, mastering lighting to mirror the sun's natural dance, and directing models to evoke that authentic bond with the watches they wear. It's not just about the gear or the glamour; it's about the human connection and the legacy we capture through each click of the shutter.

We also talk about our own personal watch collections, and share which watches are our "grails".   

More about Coe Group:
coegroup.nyc

More about Chris:
https://www.instagram.com/chrisc0e/
https://www.chriscoephoto.com/
[email protected]

More about Adam:
https://www.instagram.com/aantalek/
https://www.adamantalek.com/
[email protected]

Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. 

Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jacket and the subtle storytelling elements they used that really connected with him, and draws comparisons to how jewelers can employ similar tactics when selling jewelry on their websites. 

Whether its a healthy mix of in-studio and lifestyle photographs, a demo video, or just ample product information, the devil is in the details. Discovering a passion for storytelling can help shoppers fall in love with your products.

Check out the jacket: https://huckberry.com/store/flint-and-tinder/category/p/55166-flannel-lined-waxed-trucker-jacket

Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael  and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current state of Search Engine Optimization and what has changed since the last time we spoke about it. And Spoilers: it's a LOT.

Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

A NOTE FROM MIKE: In the introduction of this episode, Michael mistakenly states Day's Jewelers have 10 locations. At the time of publishing this episode, they have 8 active locations.

Nikia Levesque, VP of Marketing at Day's Jewelers, joins Michael for a chat that traces her ascent from intern to VP of Marketing and delves into her latest leadership venture with the WJA Foundation.  

We talk about her membership in the 20 Under 40 list, as well as some of the hurdles that comes with trying to market for a business with 8 locations!

Check out Day's Jewelers here: https://www.daysjewelers.com/

Learn more about our sponsor NIVODA: https://nivoda.com/intheloupe

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Send feedback or learn more about the podcast: punchmark.com/loupe
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Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

The first half of Trade Show Season concludes with IJO Dallas, and Mike speaks with Penny Palmer, Director of Member Services at IJO, to talk about the new vendors that have been added, the highlights of the event location, and some of the exciting educational sessions that will be taking place! And if you've got children traveling with you, make sure you bring them to the show for the opportunity to help foster a future love of jewelry (and let them pick out a piece as well!).

Plus, we're learning about how IJO is leaning on the next generation of jewelers to inject fresh energy into the industry's future. Make sure you block off your calendars for the start of next year so you can attend IJO's second Next Gen Summit coming Early 2025.

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Send feedback or learn more about the podcast: punchmark.com/loupe
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Step into the sparkling world of Tiffany & Co. with Sara Schoenlank, a Jewelry Designer on the High Jewelry team. High Jewelry is characterized as being the crème de la crème in the luxury world, using the most perfect precious stones possible and pushing the art of jewelry to new heights at every turn.

Our conversation with Sara is a journey through her personal evolution from art school, interning in Italy under a master goldsmith, to now designing in the high jewelry space. She shares details of her intricate design process, sharing the delicate balance between imagination and craftsmanship that is poured into every necklace and brooch — creations that eventually grace the world's most glamorous red carpets and runways. 

Peek inside the sparkling world of Tiffany & Co's 2023 Blue Book collection where Sara reveals the inspiration behind the enchanting "Sea Anemone" kinetic pieces and the "Pisces brooch" that are redefining modern elegance. Most importantly, she imparts invaluable wisdom for budding designers on how to nurture creativity in the digital era. 

More from Sara: 
https://www.saraschoenlank.com/
https://www.instagram.com/saraschoenlankjewelry/

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Send feedback or learn more about the podcast: punchmark.com/loupe
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Mike is joined by Alex Schlindwein, also known as Diamond Diaries, to discuss her recent decision to expand one of their retail locations to include an adjacent building. This decision is one that many successful jewelers have needed to make and it comes with a whole host of difficult subsequent decisions such as handling existing tenants, renovating the space, and the design for a "monument sign". 

We  hope to have this be a recurring story that In the Loupe listeners can follow along to as we document a store's expansion efforts! Stay tuned for follow ups later this year!

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Join the celebration of innovation and leadership as Michael is joined by Amanda Gizzi of Jewelers of America, to tease the "20 under 40" list, spotlighting those who are pushing the Jewelry Industry forward. 

Tune in to learn the ways Jewelers of America, National Jeweler, and Diamond Council of America amplify consumer confidence and industry growth, how to nominate members for the 20 Under 40 list, and celebrate past members of the list and where they are today!

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]