It's time to start thinking about your holiday marketing and begin planning for this year's busy season! Mike speaks with Hope Bellair, Punchmark's Digital Marketing Manager, to discuss how to get your site ready, what the easiest starting points are, and where to look for inspiration. This is the pre-marathon stretch, so buckle up!

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This week, Mike talks through his favorite website to order from, and the consistency that has made them stand out to him for nearly 8 years. Moo.com is a company that makes business cards and greeting cards, and their communication, ease of use, and overall quality stand out in a crowded field.

Mike tries to pull out a few key lessons that you can learn from this company and apply to your own business.

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Mike sits down with Lee Elgin from Elgin Fine Jewelry and Vincent Spilotro from Arezzo Jewelers for a Retailer Roundtable to talk about how the trade shows were this year, as well as how they are prepping their stores for the holidays.

We dive into how the surging price of gold effects their business, their strategy for attending shows, and if they find it to be "worth it" to hop on jewelry trends.

Visit their websites:
https://www.elginsfj.com/
https://www.arezzojewelers.com/

Learn more about our sponsor Tailored Rings: tailoredrings.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Announcing the first In the Loupe giveaway of 2024, powered by Picup Media! Join Michael and Marius as they unbox and demo a new GemLoupe, and the many use cases for it.

Michael explains the rules of the giveaway and explains how you can enter!  https://www.punchmark.com/loupe

Learn more about our sponsor Tailored Rings: tailoredrings.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Join us as Stephen Barnes, President of IJO, shares the journey of his first year in leadership. Stephen recounts his experiences leading IJO, highlighted by the recent buying shows at IJO Dallas and IJO Chicago. He discusses the unity and commitment fueling the organization’s mission to uplift its retail members and vendors, reflecting on the overwhelming support and loyalty that form the backbone of IJO's success.

Learn more about our sponsor Tailored Rings: tailoredrings.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Could a simple hinge revolutionize the way you wear your wedding band? Join Michael as he speaks with Hunter Taylor, the mind behind Tailored Rings, as he unveils his journey of creating a unique hinged wedding band. Inspired by his own struggles with traditional rings due to larger knuckles and an active lifestyle, Hunter leveraged his PhD in Metal 3D Printing to craft a durable, safe, and easily removable ring.

Learn more about our sponsor Tailored Rings: tailoredrings.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Curious about what it takes to lead a family jewelry business to new heights? Mike sits down with William Jones IV, the newly appointed President of Sissy's Log Cabin. William opens up about his unique journey from the store floor to the executive office and shares the challenges and triumphs that come with guiding one of the most beloved jewelry stores in Arkansas and Tennessee. 

Learn more about our sponsor Tailored Rings: tailoredrings.com

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Mike meets with Hope Bellair, who leads the Punchmark Digital Marketing team, about her recent presentation at IJO: Chicago, as well as to tease her upcoming presentation at RJO: St. Louis. She talks through common mistakes she sees jewelers making with their marketing, as well as explains why "plug and play" marketing, like Punchmark's Antwerp campaign, are great for stores that are busy but still want to drive traffic.

Learn more about our sponsor Podium: https://www.podium.com/loupe/

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Mike sits down with Craig MacBean, President and fourth generation owner of jewelry powerhouse Ostbye to learn more their recent acquisition of Victor Corporation, a jewelry vendor that has been making jewelry since 1946. He discusses the timeline for the acquisition, why they made the move, and what it means for Ostbye customers.

Learn more about our sponsor Podium: https://www.podium.com/loupe/

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]

Mike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step into greater roles

Learn more about our sponsor Podium: https://www.podium.com/loupe/

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Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]