Behind the Screens

In the market for monkeys: Planet of the Apes kickstarts the summer

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As Kingdom of the Planet of the Apes marks a fantastic opening to the summer, can you guess which monkey-themed titles held audiences in common? Matthew, Ryan, and Simon bring us the box office and audience analysis, as well as a look at the dynamic audience evolution for Fall Guy’s second weekend on this instalment of Behind the Screens.


Topics and times:

  • The Kingdom of the Planet of the Apes box office overview - 1:01
  • The Kingdom of the Planet of the Apes audience analysis - 2:21
  • Planet of the Apes franchise comparisons - 5:12
  • Box office top 5 roundup - 6:24
  • Fall Guy’s dramatic audience evolution - 7:52
  • Marketing beyond the opening weekend - 10:10
  • Pre-sales for IF - 10:50


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    Box Office Overview:

    • The Kingdom of the Planet of the Apes grossed $58M in the domestic market with its debut, and a further $72.5M internationally for a worldwide total of $131M.
    • Fall Guy fell by 51% into its second week, grossing $13.7M domestically and $23.1M internationally for a global total now of $103.7M.
    • Challengers came in third with a drop of 38%, grossing $4.6M.
    • Tarot grossed $3.45M for a drop of 47%.
    • And Garfield, released now in 22 markets, grossed $11.8M dropping only 32%, reaching an international cumulative total of $36M thus far.
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