Value Based Selling – Avoiding The Price Trap By Learning To Sell Value! - ITSA #021
Hey gang! Welcome to In the Sales Arena #021. We are going to talk about one of my favorite topics today and a topic I see transform the careers of a lot of sales people when they get ahold of this idea in the sales training programs we deliver. Today we are going to talk about Value Based Selling.
Let me ask you a few questions …
Are you tired of quoting, quoting and quoting some more where you win some and lose some?
Are you tired of the whole “price is king” rat race?
Would you like to sell more volume?
At a higher margin?
With clients that are more collaborative in nature and appreciate what you bring to the table?
Would you just like to have more fun at work every day?
Well, there is no silver bullet. Sorry! But, there is an answer to being able to do all of the above and it begins with knowing the value you bring to the table. When I say know it I mean to master your value like I asked you … “what’s your birthday”?
So, we are going to cover in this podcast …
1. A beginning conversation on value based selling
2. A structure for better communicating value in 3 categories
3. We are going to talk about the difference in value based selling when you have “me too” products and when you have “hammers” or leveraged products
So, “buckle up buttercup” (yes I said that and I promise not to ever again) we are going to start a heck of a ride that can change your entire career, and life!
Sales Tool of the Week – the book Essentialism by Greg McKeown (a must read)
Quote of the Week – “Pressure is what you feel when you don’t know what you’re doing”! Peyton Manning – The Denver Broncos
Now, go do something significant this week to build the sales career, and life, YOU want!
Jim Jacobus