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In The Trenches
In The Trenches episodes
- ITT 139: How to Achieve Self-Mastery with Johnny Helleland
Johnny Helleland is the creator of The MotionEffect and his story is a pretty interesting one. Johnny was able to overcome a rough childhood, including moving around 32 times and even living out of a tent, to become the number one Shopify expert in all of Norway. In today's conversation, Johnny and I are going to talk about how he got to where he is today and we're also digging into his 7 Steps to Self-Mastery.In this broadcast, Johnny Helleland and I talk about:
- The story of how Johnny got to where he is today
- How Johnny’s rough background provided him with skills he utilizes in his business
- Johnny’s 7 Steps to Self-Mastery
- Why are thoughts our so incredibly powerful
- How we have the power to choose who we are, what we do, and what happens to us
- Johnny’s thoughts on how to determine what your path should be
- Why you need to trust in both the universe and yourself
- The step most of Johnny’s clients struggle with
And so much more.
How to connect with Johnny Helleland online:- Johnny Helleland's Website
- Johnny Helleland's Book: 7 Steps to Self-Mastery
- Johnny Helleland on Instagram
- Johnny Helleland on YouTube
- Johnny Helleland on Facebook
- @MrJohnnySir
Great quote from Johnny Helleland:"You can’t figure out your life path if you stop walking." - @MrJohnnySirIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
30 min - ITT 138: How to Dominate the Self-Publishing Space with Derek Doepker
Derek Doepker is an author, speaker, trainer, coach, and dominator in the self-publishing space. In this episode, we mostly focus on how he stumbled into self-publishing, why he continues to work on new projects even though he could live off his earnings from self-publishing, why it’s so important to be clear in your writing rather than clever, and much more!
In this broadcast, Derek Doepker and I talk about:- How Derek first got into writing and self-publishing
- Why Derek considers his first few books a success even though they didn’t sell well at first
- How to determine whether the market is ready for the book you want to write
- Derek’s advice for becoming an innovator in your niche
- How Derek diversifies his income streams without spreading himself too thin
- The importance of using templates and processes to expedite the work you do
- Why you should create courses instead of standard operating procedures
- Why you need to embrace the fact that most businesses fail
And so much more.
How to connect with Derek Doepker online:- Derek Doepker's Website
- Derek Doepker's Free Book: Why You're Stuck
- @ExcuseProof
Great quote from Derek Doepker :"Imitations plus creations equals innovation." - @ExcuseProofIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
35 min - ITT 137: How to Create an Irresistible Offer with Dan Kuschell
Dan Kuschell is a father, thought leader, humanitarian, angel investor, and serial entrepreneur. He currently coaches other entrepreneurs and business owners to help them grow and scale their companies. In today's episode, we talk about how Dan first excelled in direct response marketing, how can we use those same tactics today to create an irresistible offer, how Dan actually structured his pricing for leads to make it a win win for him and the companies that were buying those leads, and why being good has nothing to do with how you get paid but messaging is key.
In this broadcast, Dan Kuschell and I talk about:- How Dan got into direct response marketing in the 1980’s
- Why Dan feels it’s more important to focus on your messaging than it is to focus on being good at what you do
- The main reason some of Dan’s businesses failed while others flourished
- The criteria Dan used when deciding which clients to take on
- Why you need a unique and irresistible offer
- How Dan conducts market research for business
- The importance of knowing the skills of those in your genius network and utilizing them
And so much more.
How to connect with Dan Kuschell online:- Dan Kuschell's Website
- Dan Kuschell's Growth to Freedom Podcast
- @dan_kuschell
Great quote from Dan Kuschell:"It’s really not a ‘what’ and a ‘how’ in business. It’s more of a ‘why’ and a ‘who’." - @dan_kuschellIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
39 min - ITT 136: How to Peacefully Run Your Business with Paul Jarvis
Paul Jarvis is a professional designer who’s been working for himself since the 90’s. His clients have included Microsoft, Mercedes, and Warner Music. In addition to being a designer, he’s also a prolific writer whose blog has been shared by influencers such as Ashton Kutcher and Ariana Huffington. In this episode, Paul and I discuss a wide variety of topics including things like whether or business growth is a actually a good thing, why you should personalize your marketing, why you need to delete the comments sections from your blog, and much more!
In this broadcast, Paul Jarvis and I talk about:- Paul’s unusual perspective on business growth and why it’s not always a good thing
- The reason loving the idea of something isn’t enough to pursue it
- Why growth is the easy solution but not always the right one
- The difference between working with team of people and having a team that works for you
- The purpose Paul’s blog and newsletter serves in his business
- Why you need to choose your audience just as they choose you
- Why Paul says comments are “the worst thing to happen to the internet”
- Paul’s tactics for using his newsletter to general almost all of his revenue
- Does Paul prefer to sell evergreen products or use timed launches and closed cart tactics
- Why you need to keep things as frictionless as possible
And so much more.
How to connect with Paul Jarvis online:- Paul Jarvis' Website
- Paul Jarvis' Newsletter
- @pjrvs
Great quote from Paul Jarvis:"If your boss sucks, and you’re the boss, you’ve got to figure that out internally." - @pjrvsIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
35 min - ITT 135: How to Set and Achieve Goals with Gregg Swanson
Gregg Swanson is a physical, emotional, spiritual, and mental strength coach and he is also author of Develop the Mental Strength of a Warrior. In this episode, we cover topics like how to get clarity around your vision for the future so you can set optimal goals, why and how to set milestones on the path to achieving your goals, and how to set yourself up to accomplish the most important goals of the year by establishing rules and taking responsibility for your daily actions and behavior.
In this broadcast, Gregg swanson and I talk about:- The importance of being very clear when it comes to the goals you set
- The exercise Gregg uses to help his clients gain clarity for their goals
- How Gregg handles clients who know they want to be an entrepreneur but have no clarity about what their business will be
- Why using pre-determined milestones is a critical part of accomplishing goals
- How effectiveness and efficiency specifically factor into accomplishing your goals
- The main roadblock entrepreneurs create when trying to accomplish their goals
- Why you need to track your actions and not just the results
- Why Gregg thinks you should have someone else, like a coach, hold you responsible for your actions and results
- The difference between accountability and responsibility in terms of achieving goals
And so much more.
How to connect with gregg swanson online:- Gregg Swanson's Website
- Gregg Swanson's Book: Develop The Mental Strength of a Warrior
- Gregg Swanson's Warrior Mindset Podcast
- Gregg Swanson's Udemy Courses
- @mindcoach
Great quote from gregg swanson:"Goals aren’t Christmas wish lists." - @mindcoachIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
33 min - ITT 134: How to Maximize Your Virtual Summit Sales with Bailey Richert
Bailey Richert is the founder of the Infopreneur Summit and she also coaches other entrepreneurs on how to host their own profitable virtual summits. The topic of virtual summits is particularly fascinating to me and, after listening to Bailey, I think you'll understand why.
In this broadcast, Bailey Richert and I talk about:- Bailey’s breaks down the results of her strategies using her most recent virtual summit as an example
- What Bailey will be changing in the campaign for her next virtual summit based off the data from her previous one
- The various products Bailey sells before, during, and after her virtual summits
- Why you should not sell on-going services as the main product of your virtual summit
- The number one tactic that brings in the majority of sales during a virtual summit
- What Bailey thinks about obtaining sponsors for virtual summits
- Does Bailey do giveaways during her virtual summits to help build her list?
- The most common mistake people make when hosting a virtual summit
And so much more.
How to connect with Bailey Richert online:- Bailey Richert's Website
- Infopreneur Summit
- Bailey Richert on Facebook
- @baileyrichert
Great quote from Bailey Richert:"Using deadline funnels, we saw a significant increase in those sales. Highly recommend it." - @baileyrichertIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
24 min - ITT 133: How to Have Difficult Conversations with Marcia Reynolds
Marcia Reynolds is the author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs and, in this episode, we do a deep dive into exactly how to have these kinds of conversations and why this is so important to master if you're a leader or coach.
In this broadcast, Marcia Reynolds and I talk about:- Way Marcia feels her book is so important for the leadership and coaching industries
- The most common examples of difficult conversations an employer might have
- Three strategies for creating psychological safety in a difficult conversation
- The importance of setting intentions before having a difficult conversation
- Why you need to believe in the potential of the person you’re speaking with
- What to do if you don’t believe in the potential of the person you’re speaking with
- Are there certain words or emotions that create a physiological result in the body?
- Why having an attitude of curiosity can sometime be the best approach
And so much more.
How to connect with Marcia Reynolds online:- Marcia Reynolds' Website
- The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs
- Marcia Reynolds on Facebook
- @MarciaReynolds
Great quote from Marcia Reynolds:"You have to look at your beliefs and assumptions. You can’t go in believing the worst." - @MarciaReynoldsIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
26 min - ITT 132: How to Master Your Lifestyle Design with Tomas Laurinavicius
Tomas Laurinavicius is a lifestyle designer, entrepreneur, and professional blogger who travels full-time and, today, we're talking about how Tomas organizes his days to get stuff done while he travels, what lifestyle design is and the merits and drawbacks of it, the difference between travel and vacation, the importance of starting from a place of principles, and why you must have non-negotiables in life.
In this broadcast, Tomas Laurinavicius and I talk about:- Tomas’ transformational evolution that led him to become a traveling lifestyle design entrepreneur and blogger
- How Tomas finds a balance between traveling and working
- Why Tomas loves to travel but doesn’t like taking vacations
- Why it’s okay to be an entrepreneur and not want to become the next Mark Zuckerburg
- The difference between bragging about your lifestyle and using it gain visibility for your business
- Why you can have anything you want in life, but you can’t have everything
- Why you need to push the edge and make some people hate you
- The importance of having non-negotiable habits and principles
And so much more.
How to connect with Tomas Laurinavicius online:- Tomas Laurinavicius' Website
- Tomas Laurinavicius on Facebook
- Tomas Laurinavicius on Instagram
- @tomaslau
Great quote from Tomas Laurinavicius:"Self-awareness, I think, is the most important thing in lifestyle design." - @tomaslauIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
34 min - ITT 131: How to Build a Digital Product Empire with Amy Porterfield
Amy Porterfield went from working for Tony Robbins to now being the host of the Online Marketing Made Easy Podcast and the uber-successful creator of numerous courses on online marketing, list growth, and business development.
In this episode, Amy breaks down just how she built her very own digital product empire.
In this broadcast, Amy Porterfield and I talk about:- How Harley Davidson and Tony Robbins got Amy started down the path of becoming a social media marketing expert
- The specific steps Amy took to completely shift her business from being a social media consultant to a full-time creator of digital products
- What would Amy do differently if she could go back and start her business all over again?
- What it takes on a daily basis for Amy to maintain her high level of sales
- What two roles does Amy feel it’s important to hire someone for in the earlier stages of a business?
- The role live workshops and videos should play in your online course creation process
And so much more.
How to connect with Amy Porterfield online:- Amy Porterfield's Website
- Amy's Online Marketing Made Easy Podcast
- Amy Porterfield on Facebook
- Amy Porterfield on Instagram
- @AmyPorterfield
Great quote from Amy Porterfield:"I wish I hired people sooner than I did b/c I thought I needed to do it all myself." - @AmyPorterfieldIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
22 min - ITT 130: How to Become an Authority in Your Space with Ian Brodie
Ian Brodie is an expert at helping consultants and coaches become seen as authorities in their fields. Today, we're diving into this exact topic and Ian is really bringing some top-notch advice and tips so you definitely don't want to miss this one.
In this broadcast, Ian Brodie and I talk about:- What does it mean to be an authority in your space?
- What’s better: more clients at a lower rate or fewer clients at a higher rate?
- If water can be branded, why can’t you?
- The two paths to becoming an authority in your space
- The importance of having a different methodology, a hook, and evidence
- Why most people don’t accurately estimate their own level of expertise
- Ian’s Five-Day Authority Challenge
And so much more.
How to connect with Ian Brodie online:- Ian Brodie's Website
- Ian Brodie on Facebook
- @ianbrodie
Great quote from Ian Brodie:"Good relationships [with your clients] can sometimes hold you back." - @ianbrodieIf you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
42 min
About In The Trenches
From the publisher's feed
In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.