In The Trenches

In The Trenches

By Tom Morkes | business, marketing, writing, and publishingBusinessEntrepreneurshipMarketing
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In The Trenches episodes

  • ITT 120: How to Choose What's Next After Graduating Freelancing with Kai Davis

    Kai Davis is a world leader is marketing education for freelancers and consultants and, today, we're talking about the paths one can take when they find they've outgrown their business and graduated from freelancing.

    In this broadcast, Kai davis and I talk about:
    • The three options for when your business outgrows you
  • Why Kai choose to go the path of creating education products for his clients
  • Is there a fourth path of becoming a full-time employee?
  • Kai’s experience running to micro-agencies
  • The main thing to consider when deciding whether or not to create an agency
  • The difference in business models between freelancing and selling education products
  • How to know when you can stop focusing on the growth of your business
  • How your hobbies can make or break your business
  • Is it obligatory that you take your freelance business to the next level?
  • Why maxing your retirement accounts is more sexy than buying new a car
  • How to connect with Kai davis online:
    • Kai's Website
  • Kai's Freelance Marketing Podcast
  • Kai's Make Money Online Podcast
  • @kaisdavis
  • Click to tweet:
    “Education products is the next evolution for freelancers and consultants." - @kaisdavis

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    39 min
  • ITT 120: How to Choose What’s Next After Graduating Freelancing with Kai Davis

    Kai Davis is a world leader is marketing education for freelancers and consultants and, today, we're talking about the paths one can take when they find they've outgrown their business and graduated from freelancing.


    In this broadcast, Kai davis and I talk about:
    • The three options for when your business outgrows you

  • Why Kai choose to go the path of creating education products for his clients

  • Is there a fourth path of becoming a full-time employee?

  • Kai’s experience running to micro-agencies

  • The main thing to consider when deciding whether or not to create an agency

  • The difference in business models between freelancing and selling education products

  • How to know when you can stop focusing on the growth of your business

  • How your hobbies can make or break your business

  • Is it obligatory that you take your freelance business to the next level?

  • Why maxing your retirement accounts is more sexy than buying new a car

  • How to connect with Kai davis online:
    • Kai's Website

  • Kai's Freelance Marketing Podcast

  • Kai's Make Money Online Podcast

  • @kaisdavis

  • Click to tweet:
    “Education products is the next evolution for freelancers and consultants." - @kaisdavis

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    39 min
  • ITT 119: How to Find the Place Where You Belong with Jeffrey Shaw

    Jeffrey Shaw is a business coach, public speaker, and the host of the Creative Warriors podcast. In his early twenties, Jeffrey realized just how important it is to find the place where you belong in order to succeed as a freelancer or entrepreneur and he explains why that is in today's episode.

    In this broadcast, Jeffrey Shaw and I talk about:
    • What it means to “find the place where you belong” and why it matters
  • Can your purpose by invalidated by the people around you?
  • The importance of identifying what you value the most and finding others that value the same things
  • What it means to own who you are
  • Should companies align themselves with a political or social view?
  • How to connect with Jeffrey Shaw online:
    • Jeffrey's Website
  • The 12 Must-Have Mindsets for Uncommon Entrepreneurs
  • @jeffreyshaw1
  • Jeffrey on Facebook
  • Jeffrey on Linkedin
  • Click to tweet:
    “We can only see in ourselves what our current belief in ourselves in limited by.” - @jeffreyshaw1

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    34 min
  • ITT 118: How to Grow Your Business Through Public Speaking with Gene Hammett

    Gene Hammett is an author, podcast host, business coach, leadership strategist, and a very experienced public speaker who's used his speaking engagements to grow his business into the success it is today.

    In this broadcast, Gene Hammett and I talk about:
    • Why Gene started out speaking for free
  • How Gene averages over $18,000 in revenue from each speech
  • The most common mistake people make with their speech titles and descriptions
  • Why your speech needs to emotionally resonate with your audience
  • Why you should absolutely not pitch yourself for speaking engagements
  • The two main factors in landing a speaking engagement
  • Gene’s system for building relationships with event planners
  • About Gene's new book, The Trap of Success
  • How to connect with Gene Hammett online:
    • Gene's Website
  • Gene's Podcast, Leaders in the Trenches
  • @genehammett
  • Gene on Facebook
  • Gene on Linkedin
  • Gene on YouTube
  • Click to tweet:
    “Even a great speech to the wrong audience is still not a good speech.” - @genehammett

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    31 min
  • ITT 117: How to Train Your Brain with Dana Wilde

     

    Dana Wilde is an author, brain trainer, and the CEO of The Mind Aware. I've spoken to Dana a few times and I am always blown away by the knowledge and perspective she brings to the conversation of the power of our mindset. This interview was no exception.

    In this broadcast, Dana Wilde and I talk about:
    • Why it’s not action that builds your business
  • What mindset will give your business quick growth?
  • How you can grow intentionally instead of accidentally by shifting your mindset
  • How understand your spectrum of emotions can help you adapt
  • The importance of positive rants
  • How you’re using the word “but” incorrectly
  • How to connect with Dana Wilde online:
    • Dana's Website
  • @Dana_Wilde
  • Dana on Facebook
  • Dana on Linkedin
  • Dana on YouTube
  • Click to tweet:
    “Action is not the thing that builds your business.” - @Dana_Wilde

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    36 min
  • ITT 116: How to Be a Great Leader with Kevin Waldron

    Kevin Waldron is the Founder of Waldron Leadership and is also responsible for growing a brick and mortar business to over 200 employees and $24 million in sales. I've been fortunate enough to spend some time with Kevin in person and can say that he's changed my perception of what a great leader is.

    In this broadcast, Kevin Waldron and I talk about:
    • How most people view the term “leader”
  • Why business advice today is like a quiz is Cosmopolitan magazine
  • The importance of being able to effectively communicate with the people you’re leading
  • Why entrepreneurs need to be able to lead themselves
  • Finding the balance between planning and taking action
  • How knowing your limitations and weaknesses will make you a better entrepreneur
  • Why you should ignore anyone who’s selling effortless results
  • Why you need to be actively moving towards discomfort
  • How multitasking is actually hurting you
  • How to connect with Kevin Waldron online:
    • Kevin's Website
    Click to tweet:
    “Without intention you can’t effectively place your attention”

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    30 min
  • ITT 115: How to Create and Sell Paid Content with Maya Elious

    Maya Elious is the Founder of Built to Impact and she helps people establish curriculum based content for their brand. In today’s show, we’re going to be discussing how to find your niche, create paid content without experiencing burnout, and how to effectively sell your paid content.

    In this broadcast, Maya Elious and I talk about:
    • The first thing you should do to become a thought leader in your niche
  • Maya's main technique for finding your niche
  • How to use your personal experiences to create content
  • Why you need to make your audience feel insecure
  • A breakdown of what content should be free versus paid
  • Why you must have a community in place before creating paid content
  • The importance of collaboration and knowing it’s going to take time to build your audience
  • How to avoid burnout while creating paid content
  • Why you should use your audience’s language for their pain points in your sales copy
  • How to scale your content and sales after you’ve established yourself in your niche
  • How to connect with Maya Elious online:
    • Maya's Website
  • Maya's Blogging for Business Starter Pack
  • Maya's Facebook Group
  • Maya's Facebook Page
  • @mayaelious
  • Click to tweet:
    “Nobody can tell you that you’re not an expert in what you’ve already experienced.” - @mayaelious

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    31 min
  • ITT 114: How to Become a Successful Solo Consultant with Jake Jorgovan

    Jake Jorgovan, the Founder of Outbound Creative and Agency Scout, is on the show to talk about his entrepreneurial journey that almost saw him get evicted from his apartment to now being a successful solo consultant who's running multiple businesses.

    In this broadcast, Jake Jorgovan and I talk about:
    • How a downside to entrepreneurship almost got Jake evicted from his apartment
  • Why entrepreneurs need to constantly market themselves
  • The marketing platform that’s been the most beneficial for Jake
  • How Jake uses his podcast to generate leads
  • What is Outbound Creative?
  • How Jake utilizes mind mapping in his business
  • Jake’s tips for effectively charging clients for discovery calls
  • The pros and cons of being a solo consultant rather than running an agency
  • How Jake sees his business evolving in the future
  • What is Agency Scout and how does it factor into Jake’s future business plans?
  • How to connect with Jake Jorgovan online:
    • Jake's Blog
  • Working Without Pants Podcast
  • Outbound Creative
  • Agency Scout
  • @JakeJorgovan
  • Click to tweet:
    “Consulting is almost that safe baseline that gives me the freedom and flexibility to launch other businesses.” - @JakeJorgovan

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    35 min
  • ITT 113: How to Become Better at Managing Your Time with Jordan Baker

    Jordan Baker is the Founder of Focuster, a software and app solution to help you better manage your time and organize your day. I personally use this software and it's made a big difference in my productivity so I'm really excited for you to learn more about how to better manage your time.

    In this broadcast, Jordan Baker and I talk about:
    • What is Focuster and why did Jordan create it?
  • Jordan’s tips for managing your time the most effectively
  • Jordan’s advice for reclaiming your focus
  • Why properly prioritizing your tasks is critical
  • Why multitasking actually does more harm than good
  • How Jordan utilizes the Pomodoro Technique
  • How to connect with Jordan Baker online:
    • Focuster
  • @hexsprite
  • Click to tweet:
    “Traditional to-do lists are broken.” - @hexsprite

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    34 min
  • ITT 112: How to Run a Successful Travel Blog with Caz Makepeace

    Caz Makepeace is one-half of the successful y Travel Blog and she's here to explain how her blog has helped her family travel all over the world. We also discuss how she manages to balance a successful business with a full-time travel lifestyle.

    In this broadcast, Caz Makepeace and I talk about:
    • What led Caz’s Australian family to the United States?
  • How Caz’s travel blog helps her family travel the world
  • Finding the balance between travel and business
  • The monetization strategy Caz regrets not doing earlier
  • How Caz maintains her audience’s trust while doing affiliate marketing
  • The largest source of Caz's current traffic
  • How competitive is the travel niche?
  • The story of how Caz’s travels earned her an invitation to the White House
  • How to connect with Caz Makepeace online:
    • Caz's Website
  • @yTravelBlog
  • Click to tweet:
    “I think a lot of people get stuck in growth because they can’t make a decision.” - @yTravelBlog

    If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    22 min

About In The Trenches

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In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.