In The Trenches

In The Trenches

By Tom Morkes | business, marketing, writing, and publishingBusinessEntrepreneurshipMarketing
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In The Trenches episodes

  • ITT 101 How to Manage and Monetize a Popular Blog with Bryce Bladon

    Bryce Bladon is a freelancer, consultant and one of the people currently behind one of the most popular Tumblr blogs in the entire world, Clients From Hell.

    In this broadcast, Bryce Bladon and I talk about:
    • How Bryce started managing Clients from Hell
  • Some examples of how Clients from Hell has grown to what it is today
  • The importance of cyclical content
  • How the Clients From Hell platform is monetized
  • The balance between having sponsors and maintaining brand integrity
  • How Bryce decides what new projects to work on
  • The metrics Bryce uses to analyze the performance of the website
  • How time-consuming is managing Clients From Hell?
  • The future of Clients From Hell
  • Bryce’s aversion to social media platforms
  • How to connect with Bryce Bladon Online:
    • Bryce’s Website
  • Clients From Hell Website
  • Clients From Hell Podcast
  • @BryceBladon
  • Hell to Pay 2 (Get $10 OFF when you use the discount code “inthetrenches”!)
  • Click to Tweet:

    If there isn t a product out there that I would ve wanted, and needed, and found valuable that s what I m going to do next.” – @BryceBladon

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 101: How to Manage and Monetize a Popular Blog with Bryce Bladon appeared first on Tom Morkes.

    32 min
  • ITT 100: How to Implement the Fundamentals of Business Growth with Chris Goegan

    Chris Goegan helps entrepreneurs grow their business by utilizing the three fundamentals of business growth. He also hows them how to take advantage of the areas of highest opportunity within their business using easy-to-replicate systems to ensure they bring in as many clients and customers as they can handle.

    In this broadcast, Chris Goegan and I talk about:
    • How Chris works with clients
  • What is an entrepreneurial seizure?
  • The three fundamentals of business growth
  • How to convert leads into clients with one phone call
  • How to orchestrate the sales conversation
  • Utilizing your areas of highest opportunities
  • How you can double your sales with half the effort
  • How to connect with Chris Goegan Online:
    • Chris’ Website
  • Chris on LinkedIn
  • Chris on Facebook
  • @ChrisGoegan
  • Click to Tweet:

    Most people don’t orchestrate the sales conversation – @ChrisGoegan

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 100: How to Implement the Fundamentals of Business Growth with Chris Goegan appeared first on Tom Morkes.

    40 min
  • ITT 099: How to Embrace Connections and Vulnerability with Amber Hawken

    Amber Hawken is a qualified Neuro-Linguistic Programming Practitioner and a Deep State Re-Patterning Therapist who uses these qualifications to help her clients with emotional, mental, and spiritual self-mastery. She’s continuing this work with her recently launched book, The Unfu*kwithable Life.

    In this broadcast, Amber Hawken and I talk about:
    • Why Amber chose such a unique and explicit title for her book
  • What led Amber to write her book
  • The seven F s of short-term stimulations and addictions
  • Our struggle with false identity
  • The three steps to overcoming our short-term addictions
  •  Why you need to own who you are and practice vulnerability
  • How to connect with Amber Hawken Online:
    • Amber’s Website
  • Amber’s Book
  • Amber’s Podcast
  • Amber’s YouTube Channel
  • @amber_hawken
  • Click to Tweet:

    Money expands what you already are. – @amber_hawken

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 099: How to Embrace Connections and Vulnerability with Amber Hawken appeared first on Tom Morkes.

    33 min
  • ITT 098: How to Discover Your Leadership Gap with Lolly Daskal

    Lolly Daskal is a top Executive Coach, the Founder and CEO of Lead From Within, was named the most inspiring woman in the world by The Huffington Post, and was named a top 50 leadership and management expert by INC.

    While Lolly could talk about a variety of topics, the main subject of our interview today are the principles mentioned in her upcoming book, The Leadership Gap: What Gets Between You and Your Greatness.

    In this broadcast, Lolly Daskal and I talk about:
    • What led Lolly to become a top executive coach
  • Lolly s definition of leadership
  • What is a leadership gap and how can we close it?
  • How to know what type of leader you are
  • How to practically use the knowledge of knowing your leadership archetype
  • How to be an Empowering Navigator instead of an Arrogant Fixer
  • The 7 leadership archetypes
  • The $97 pre-order bonus for The Leadership Gap
  • How to connect with Lolly Daskal Online:
    • Lolly’s Website
  • @LollyDaskal
  • Lolly on LinkedIn
  • Lolly on Facebook
  • Lolly on INC.com
  • Click to Tweet:

    Confidence is believing you re able but competence is knowing you re able. – @LollyDaskal

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 098: How to Discover Your Leadership Gap with Lolly Daskal appeared first on Tom Morkes.

    31 min
  • ITT 097: How to Write Daily Emails That Will Boost Revenue with Ben Settle

    Ben Settle is one of my personal favorite copywriters and I read his newsletter every single day. He’s also the author of a series of novels about a zombie cop and is on the show today to explain how, and why, you should start a daily email newsletter to help boost your revenue.

    In this broadcast, Ben Settle and I talk about:
    • How Ben started copywriting and email marketing
  • The fundamentals of starting a daily email newsletter
  • How to determine whether to place content in a blog post or an email
  • Should you place a minimum word count on your writing?
  • Why you should write daily emails even if you have zero subscribers
  • How to master storytelling in your emails
  • How to connect with Ben Settle Online:
    • Ben’s Website
  • @BenSettle
  • Resources Mentioned:
    • The Seven Lost Secrets of Success by Joe Vitale
  • SuperBeing.com
  • Click to Tweet:

    I like to give people the principles and then I like to sell them the tactics. – @BenSettle

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 097: How to Write Daily Emails That Will Boost Revenue with Ben Settle appeared first on Tom Morkes.

    32 min
  • ITT 096: How to Overcome Destroyers of Wealth with Garrett Gunderson

    Garrett Gunderson is the Chief Wealth Architect at Wealth Factory and the author of the NY Times best-seller, Killing Sacred Cows. Wealth Factory helps entrepreneurs optimize cash flow, streamline their finances and keep more of their hard-earned money so they can make more powerful investments in their best wealth creator: their business.

    In this broadcast, Garrett Gunderson and I talk about:
    • Garrett s four types of expenses
  • The true definition of debt
  • The importance of mental and relationship capital
  • How budgeting destroys wealth
  • How Garrett uses his multiple business entities to his advantage
  • Why Garrett charges $1,000 for his book and how you can get a free copy
  • How to connect with Garrett Gunderson Online:
    • Wealth Factory
  • Wealth Factory on Facebook
  • @wealthfactory_
  • Wealth Factory on LinkedIn
  • Wealth Factory on YouTube
  • Resources Mentioned:
    • Text “WWRD” to 801-396-7211 to receive a FREE copy of Garrett’s book, What Would the Rockefellers Do?
  • Wealth Factory Resources
  • Rich Dad Poor Dad by Robert T. Kiyosaki
  • Click to Tweet:

    The rule is, you pay cash for lifestyle expenses. Never borrow to consume. – @wealthfactory_

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 096: How to Overcome Destroyers of Wealth with Garrett Gunderson appeared first on Tom Morkes.

    42 min
  • ITT 095: How to Improve Your Customers' Course Completion Rates with Chris Badgett

    Chris Badgett went from managing a dog sled tour company in Alaska to creating LifterLMS; a software company that allows users to have complete control over the creation of their online courses. He’s also the host of the LMSCast podcast and is dedicated to empowering people to generate more impact, and income, with online education.

    In this broadcast, Chris Badgett and I talk about:
    • What led Chris to build LifterLMS?
  • The first steps Chris took with his company
  • The dirty little secret of membership sites
  • How can you improve completion rates for your courses?
  • How does Chris make his business stand out from his competition?
  • How Chris approaches the growth of his business
  • How to connect with Chris Badgett Online:
    • LifterLMS
  • LMSCast
  • @ChrisBadgett
  • Chris Badgett on LinkedIn
  • Resources Mentioned:
    • Crossing the Chasm by Geoffrey A. Moore
    Click to Tweet:

    We re constantly innovating and improving but our primary focus is always on the end user. – @ChrisBadgett

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 095: How to Improve Your Customers’ Course Completion Rates with Chris Badgett appeared first on Tom Morkes.

    34 min
  • ITT 095: How to Improve Your Customers’ Course Completion Rates with Chris Badgett

    Chris Badgett went from managing a dog sled tour company in Alaska to creating LifterLMS; a software company that allows users to have complete control over the creation of their online courses. He’s also the host of the LMSCast podcast and is dedicated to empowering people to generate more impact, and income, with online education.


    In this broadcast, Chris Badgett and I talk about:
    • What led Chris to build LifterLMS?

  • The first steps Chris took with his company

  • The dirty little secret of membership sites

  • How can you improve completion rates for your courses?

  • How does Chris make his business stand out from his competition?

  • How Chris approaches the growth of his business

  • How to connect with Chris Badgett Online:
    • LifterLMS

  • LMSCast

  • @ChrisBadgett

  • Chris Badgett on LinkedIn

  • Resources Mentioned:
    • Crossing the Chasm by Geoffrey A. Moore

    Click to Tweet:

    We re constantly innovating and improving but our primary focus is always on the end user. – @ChrisBadgett



    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.



    The post ITT 095: How to Improve Your Customers’ Course Completion Rates with Chris Badgett appeared first on Tom Morkes.

    34 min
  • ITT 094: How to Minimize Risks When Scaling Your Business with Dave Bayless

    Dave Bayless is a business midwife who works with technology startups and small consumer product firms. He helps them determine the best financing options for their businesses, as well as, helps them build scalable operations.

    Dave walks business owners through what it looks like to go from six to seven figures, the concept of a cash flow cycle, and what happens when they start scaling their businesses.

    In this broadcast, Dave Bayless and I talk about:
    • What is the valley effect and how does it relate to cash flow?
  • How profitable growth can kill a business
  • What to remember when you’re planning to scale your business
  • The value of understanding financial and accounting concepts
  • The #1 financial mistake entrepreneurs make
  • How to connect with Dave Bayless Online:
    • HumanScaleBusiness.org
  • Human Scale Business Podcast
  • @wdbayless
  • Dave Bayless on LinkedIn
  • Resources Mentioned:
    • Reaching Break Even Cash Flow Course
  • Understanding the Cash Cycle Course
  • Click toTweet:

    The cash cycle really impacts how quickly revenue and profit turn into cash. – @wdbayless

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 094: How to Minimize Risks When Scaling Your Business with Dave Bayless appeared first on Tom Morkes.

    26 min
  • ITT 093: How to Get Massive Visibility at Virtually No Cost with Steve Olsher

    Steve Olsher is the Chairman and Founder of Liquor.com, a New York Times Bestselling Author for his book What is Your What?, the host of Reinvention Radio, and someone I’ve admired for a very long time.

    His topic of influence is helping people determine their “what” and then showing them how to utilize that information to achieve success in their business and life.

    In this broadcast, Steve Olsher and I talk about:
    • What is the first step in gaining visibility for your business?
  • How to determine your topic of influence
  • How to create content that guides people to your desired result
  • When should you start expanding your topic of influence?
  • The importance of building your business for the right reasons
  • How to utilize new media to gain more visibility and better leads
  • How to connect with Steve Olsher Online:
    • SteveOlsher.com
  • @steveolsher
  • @reinventionrad
  • Resources Mentioned:
    • Free Copy of Steve’s Book: What is Your What?
  • Steve’s Radio Show: Reinvention Radio
  • Blastermind
  • Click toTweet:

    You can choose your why. I don t believe that you can choose your what. It s in your DNA. – @steveolsher

    If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    The post ITT 093: How to Get Massive Visibility at Virtually No Cost with Steve Olsher appeared first on Tom Morkes.

    48 min

About In The Trenches

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In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.