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In The Trenches
In The Trenches episodes
- ITT 092: How to Be Globally Competitive with Ben Green
Ben Green has spoken to thousands of people about how to seek job and internship opportunities both at home and abroad. He speaks from experience, having held more than twenty jobs, traveled to twenty-four countries, and done business with people from more than thirty countries. He s worked in Japan, Spain, and Brazil, and served as the vice president of a British software company with offices in the United Kingdom, the United States, and Japan.
Using his global experience, Ben wrote a book to help students gain an edge in the new global marketplace, aptly named The Global Superstar: How Your Students Can Develop an Advantage over Global Competition.
In this broadcast, Ben Green and I talk about:- What inspired Ben to write his book: The Global Superstar
- Why we should care about global competition
- How can we prepare children for the future of a global marketplace?
- The fundamentals of being competitive globally
- Do our schools put our children at a disadvantage?
- How artificial intelligence and outsourcing will affect the future
How to connect with Ben Green Online:- TheGlobalSuperstar.com
- @GlobalJobOpps
Resources Mentioned:- Ben’s Book: The Global Superstar: How Your Students Can Develop an Advantage over Global Competition
- Rise of the Robots: Technology and the Threat of a Jobless Future by Martin Ford
Click toTweet:The closer you are to the money, the better off you ll be as a stable employee. – @GlobalJobOpps
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 092: How to Be Globally Competitive with Ben Green appeared first on Tom Morkes.
24 min - ITT 091: How to Become a Better Freelancer with Carrie Dils
Carrie Dils is a WordPress Developer and Consultant who is currently using her expertise to write a book for freelancers. Real World Freelancing: A No Bullsh*t Survival Guide, will walk freelancers through client management, business strategies, processes & tools, marketing, mental health, and more. Click here to get on the waitlist and be the first to be notified once it’s been published.
In this broadcast, Carrie Dils and I talk about:- What inspired Carrie to write her upcoming book, The Real World of Freelancing
- What most freelancers get wrong and how to correct it
- Should you try to productize your services?
- The four factors of raising your freelance rates
How to connect with Carrie Dils Online:- CarrieDils.com
- OFFICEHOURS.FM Podcast
- @cdils
- Her Upcoming Book: Real World Freelancing
Resources Mentioned:- The 4-Hour Workweek by Timothy Ferriss
Click toTweet:If nobody tells you you re too expensive right now, then you re too cheap. – @cdils
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 091: How to Become a Better Freelancer with Carrie Dils appeared first on Tom Morkes.
22 min - ITT 090: How to Use the SSF Method to Create a High-Converting Sales Funnel with Scott Oldford
In June 2013, Scott Oldford was $726,000 in debt due to a failed business venture. For many people, that may have signaled the end of their entrepreneurial passions. The only way for Scott to get out of this situation was to find a working business model and leverage it. That’s exactly what Scott did, and three years later, not only did he pay off all the debt and but he generated multiple millions in revenue using the SSF Method (which we discuss in today’s broadcast).
In this broadcast, Scott Oldford and I talk about:- Scott’s background and how he got started in business (and got to $700k in debt)
- How Scott worked his way out of debt and into a surplus of millions
- The SSF Method and why it’s one of the most important developments in online marketing today
- Why traditional online sales funnels target only a very small group of people (and leave a TON of money on the table)
- How to set up the SSF Method for YOUR business
- Why most people need to see a webinar or workshop multiple times before they buy
- and much more
Want to learn how to use Scott Oldford’s SSF Method?1. create your personalized funnel map with this tool
2. calculate the cost of your current online marketing (and how much you may be losing doing it wrong)
Click to Share:fantastic interview w/ @scottoldford and @tmorkes – http://bit.ly/2e78u3Q – create your custom funnel here bit.ly/2e79xAP
The post ITT 090: How to Use the SSF Method to Create a High-Converting Sales Funnel with Scott Oldford appeared first on Tom Morkes.
46 min - ITT 089: How to Take Your Freelancing Business to the Next Level with Ryan Waggoner
Ryan Waggoner is a freelance developer, and the creator of letsmakeapps.io. Ryan created LetsMakeApps as a way to generate more leads for his development business, and is dedicated to helping his audience do the same.
In this broadcast, Ryan Waggoner and I talk about:
- 2:23 – How Ryan got into freelance development work, and grew that into a million dollar business
- 3:22 – How Ryan chooses to position himself in a specific niche, and why it s important
- 11:12 – Why freelancers should never charge hourly (and the alternative value based pricing)
- 16:24 – The luxury of having enough leads to be able to charge more, and say no
- 18:37 – How Ryan used Craigslist to find a $107,000 piece of business
- 20:40 – How to find, vet, and close freelance development leads (and how to make it easy with letsmakeapps.io)
- 25:45 – Why the best work is repeat business
- 26:51 – The importance of managing your time and mental work load as a freelancer
- 29:02 – How many projects Ryan has on at a time, and how he structures his week
How to find Ryan Waggoner online:
- Website: ryanwaggoner.com
- Ryan s service: letsmakeapps.io
- Check out letsmakeapps.io/itt to get some great giveaways from Ryan, including 30% off a letsmakeapps.io pro plan, and a guide to how Ryan made his first million dollars from freelancing.
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 089: How to Take Your Freelancing Business to the Next Level with Ryan Waggoner appeared first on Tom Morkes.
32 min - ITT 088: How to Drive Innovation in Your Startup with Scott Bales
A technology & innovation guru, Scott Bales is a global leader in the cutting edge arena known as The Digital Shift, encompassing innovation, culture, design, and mobility in a world gone digital. As thought leader, Scott thrives on the intersection between cultural and behavioural changes in the face of technology advancement.
Scott is also the author of the upcoming “Innovation Wars” – a book that will show you how to drive innovation in your company, big or small.
The book is currently being crowdfunded on Publishizer – order your advance copy here.
In this broadcast, Scott Bales and I talk about:
- What drives innovation (and why it matters)
- How to create innovation in your company
- How Scott is driving innovation in the publishing sector
- Why “Bridge Publishing” could be the latest innovation in publishing
How to find Scott Bales online:
- Website: scottebales.com
- Scott Bales’ latest book: Innovation Wars
- Twitter: @scottebales
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 088: How to Drive Innovation in Your Startup with Scott Bales appeared first on Tom Morkes.
39 min - ITT 087: How to Create a Platform with Marshall Van Alstyne
Marshall Van Alstyne is the Chair of the Information Systems Department at Boston University, Research Associate at MIT s Initiative on the Digital Economy, Co-Author of the book Platform Revolution , writer for Harvard Business Review as well as other articles including Strategies for Two-sided Markets .
In this broadcast, Marshall Van Alstyne and I talk about:
- How his experience of coming up through the Dot.Com boom helped him to understand platforms.
- The four times that giving things away for free works in platform creation.
- Examples of how companies fail to understand the nature of platforms.
- The differences between Network Effect and Virality.
- The Anatomy of the Sneeze and how it helps us to understand Virality.
- Host: who is infected already
- Target: who are you trying to reach
- Germ: idea you want to spread
- Medium the way that idea is spread
- The problems associated with launching a platform.
- Six different launch strategies and how they work.
- The importance of testing your market to see which launch strategy is a good fit for your company.
- The relationship between monetization and launch strategies.
- How competition may affect your launch.
How to find Marshall Van Alstyne online:
- Website: platforms.bu.edu
- Marshall s book Platform Revolution .
- Twitter: @InfoEcon
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 087: How to Create a Platform with Marshall Van Alstyne appeared first on Tom Morkes.
35 min - ITT 086: How to build a Business as a Millennial with Mojca Mars
Mojca Mars is the creator of Super Spicy Media, an advertising firm that focuses on helping clients with their online presence through social media. Mojca began her career as a journalist before founding her ad agency at the age of twenty-one.
In this broadcast, Mojca Mars and I talk about:
- The joys of being your own boss
- The challenges that come with dealing with clients as a millennial.
- Her mindset of using hurdles in business as a way to prove yourself.
- The process of setting goals continually to measure where you are in your business.
- Positioning her company in the international, English speaking market instead of a local business.
- Transitioning from a purely service based business into the informational product market.
- How products can help provide passive income.
- Finding the time to work on your business and not simply in the business.
- Building authority with potential clients through social media.
How to find Mojca Mars online:
- Website: http://superspicymedia.com/
- Twitter: @mojcamars
Check out SuperSpicyMedia.com/ITT to learn more about Mojca and her company, find many resources, and a 50% discount for our listeners on her book Facebook Ads Manual: Everything you need to know to get started .
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 086: How to Build a Business as a Millennial with Mojca Mars appeared first on Tom Morkes.
23 min - ITT 085: How to Position Your Company for Rapid Growth with Philip Morgan
Philip Morgan is the founder of Philip Morgan Consulting which helps firms generate and close more leads. They focus on education based content marketing and marketing automation as well as helping their clients with positioning their company in a way that helps them grow market share.
In this broadcast, Philip Morgan and I talk about:
- Philip’s background in technology and how he started his own business
- The mistakes he says he made in transitioning from an employee to business owner, including:
- Not building a strong professional network
- Not marketing the business well (and relying on people coming to him)
- His advice for building your network, such as:
- Thinking about how other people will remember you
- Finding communities where people gather and providing them with value
- The misconception that some people are just lucky to have good connections
- Using the Internet Archive Way Back Machine found at archive.org/web to learn about how different web sites have grown and changed over time
- How positioning your company well can help you increase the number of quality leads for your business
- Why it is that marketing works better when you have a strong, narrow focus
- Why the first step of being focused is to decide what to stop doing and why that focus will help people perceive you as an expert
- How having a narrow focus will help you gain experience faster by understanding what creates value for your specific customer base
- Why value ought to be the foundation for determining your prices
- Philip’s experience using online channels to get more clients.
- Some of the pitfalls of using content marketing alone to drive traffic to your site
- The benefits of building trust with your leads through teaching
How to find Philip Morgan online:
- philipmorganconsulting.com/
- @philip_morgan
Other Resources Mentioned:
- If you are interested in learning more about positioning Philip recommends you start at PositioningCrashCourse.com
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 085: How to Position Your Company for Rapid Growth with Philip Morgan appeared first on Tom Morkes.
48 min - ITT 084: How To Become an Effective Leader with Jonathan Raymond
Jonathan Raymond is the founder of Refound.com and the author of a new book called Good Authority . Jonathan has worked in many businesses, including, in the wind energy sector, as a lawyer, and as a yoga instructor. He began his work as a business consultant when he became the CEO of EMyth in 2011.
In this broadcast, Jonathan Raymond and I talk about:
- How becoming the CEO of EMyth helped him begin to find his balance in life.
- Why it is that Refound.com has the goal of helping the helper .
- Some of the common challenges to holding people accountable in business and organizations.
- How to hold people accountable while keeping an open heart. How to be a boss who is not too tough or too soft.
- Identifying some of the symptoms of being a boss who is not great at accountability with his team, including:
- Constantly finding yourself mediating disputes between people.
- Having the sense that there are sloppy mistakes being made by your team.
- Having people continually check in with you on tasks they should be able to complete themselves.
- Finding that every meeting ends with a call for better communication.
- Frequently seeing that something is off with your team but not doing anything about it.
- How to take proactive steps to avoid these accountability and communication problems by naming the problem and setting up a culture of communication within your organization.
- The problems that happen when bosses forget that they do have power, which can cause a barrier to honest communication.
- His theory of the Trickle-Down-Transformation , how it happens and why it does not work.
- How the alternative to Trickle-Down-Transformation is real time feed back, a culture of communication within the organization, and consistent outside feedback from those who are structurally outside of the day-to-day operations of the organization.
How to find Jonathan Raymond online:
- Websites: Refound.com
- Book: Good Authority: How to Become the Leader Your Team Is Waiting For
- Course: The Culture Course
- Twitter: @jonathanraymond
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 084: How To Become an Effective Leader with Jonathan Raymond appeared first on Tom Morkes.
35 min - ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac
Keith Perhac is the founder of DelfiNet, the co-founder of SegMetrics, and the co-founder of Summit Evergreen. Keith had done work as a developer and designer before starting his first company, DelfiNet. He helps companies automate, measure, and drastically improve your sales and marketing funnels that drive their business.
In this broadcast, Keith Perhac and I talk about:
- How he got his first client and what he learned through that experience.
- How his love for analytics drove him to start SegMetrics.
- Summit Evergreen filling the void of course-ware that provided customers custom integration, full customization, was hosted, and could be fully integrated into an already existing sales platform.
- The process for his team to develop software.
- The difference in thinking between a product launch and an evergreen sales funnel.
How to find Keith Perhac online:
- Websites: summitevergreen.com, segmetrics.io, keithperhac.com
- Twitter: @harisenbon79
If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 083: How to Build a 6-Figure Sales Funnel with Keith Perhac appeared first on Tom Morkes.
35 min
About In The Trenches
From the publisher's feed
In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.