In The Trenches

Michael Kawula is the CEO of Social Quant and has built several million dollar businesses over the course of his entrepreneurial career. Today, we’re discussing why 90% of businesses fail within the first five years and how you can make sure it doesn’t happen to you.

• Why 90% of companies fail in the first five years

• Michael’s Website

• The Eisenhower Matrix

I m a big believer in imperfect action beats perfect inaction. – @MikeKawula

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 111: How to Succeed in Business While Others Fail with Michael Kawula appeared first on Tom Morkes.

Summer Tannhauser is the founder of Lady Boss League and Evergreen Sales School. It’s the dream of every entrepreneur to obtain the elusive passive income. One way to do this is by creating digital content and evergreen sales funnels to continuously market the product with little effort beyond the initial set-up. This episode is jam-packed with action advice straight from Summer herself.

• The #1 reason most evergreen sales funnels aren t successful

• Summer’s Website

They re not just buying a course on a topic, they re buying from you. – @SummerKTann

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 110: How to Create Evergreen Sales Funnels with Summer Tannhauser appeared first on Tom Morkes.

Matt Fox is the founder of Friction Free Sales, the author of Friction Free Sales and Marketing, and the host of the Fail to Learn podcast. He’s spent the past 20 years studying strategies and skills in persuasion and neurolinguistics, hypnosis, direct marketing, and much more. This conversation was so interesting that I’m determined to get Matt back on the show so we can dive even deeper!

• How small shopping cart changes helped Matt s client increase his conversions by 27%

• Matt’s Website

You ve got to give at least a $10-12,000 presentation to get a $3,000 check. – @Matthew03

• My Interview with Ben Settle

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 109: How to Create Friction Free Sales with Matt Fox appeared first on Tom Morkes.

Christopher Hawkins is the host of the $100K Freelancing podcast and he’s helping service providers realize the power of selling to your existing and previous clients instead of focus on bringing in cold leads. He’s written multiple books and will be launching a course around this topic later this year.

I loved this information packed interview so much, I actually had to stop and take notes in the middle of it because I knew I wanted to start implementing Christopher’s advice immediately after our call.

• Why service providers should focus on getting more work from their existing clients

• Christopher’s Website

If you people who are already sold on you, sell to those people first. – @chris_hawk

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 108: How to Get More Work from Your Existing Clients with Christopher Hawkins appeared first on Tom Morkes.

Anthony Tran noticed a gap in the market when his WordPress design clients constantly asked if he knew anyone who could help provide ongoing WordPress support and website management. So, he filled that gap by creating his latest business, Access WP. He continues to successfully grow both businesses at the same time and that’s why I can’t wait for you to check out this episode.

He continues to successfully grow both businesses at the same time and, in this episode, we’re going to find out how.

• The types of services Access WP offers

• Access WP

I know if we want to grow, I can t be working in the business. I need to be working on the business. – @AnthonyTranMAP

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 107: How to Build Multiple Businesses at Once with Anthony Tran appeared first on Tom Morkes.

Matt Stone is the Founder of Buck Books and multiple other businesses. Several years ago, Matt realized the importance of building a business around his expertise and expanding his products beyond just books and this is what we’re diving into today.

• How Matt first started making money online using Clickbank

• Matt’s Website

I still think sound business models still work better than just putting something up on somebody else s platform and hoping it sells. – @BuckBooksTweets

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 106: How to Build A Business Beyond Being An Author with Matt Stone appeared first on Tom Morkes.

Josh Haynam is the Co-founder of Interact which is a quiz building and lead generation platform. I found myself taking a lot of notes during this interview because Josh had some incredible information and really got me fired up to start using quizzes as a lead generation tool in my own business.

• The psychology behind quizzes

• Josh’s Website

What quizzes allow you to do, is create content that lets people express themselves. – @JHaynam

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 105: How to Use Quizzes for Lead Generation with Josh Haynam appeared first on Tom Morkes.

Matt Astifan is a self-proclaimed “failed Realtor” who turned into an internet marketing expert. He’s been in the business for nearly ten years and is on the show today to talk about the model he used, and now teaches, to become a six-figure freelance social media marketer.

• How Matt went from being a failed realtor to an internet marketer

• Matt’s Website

I have this rule where I ll only work with people that are far richer than I am. – @MattsMedia

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 104: How to Become a Six-Figure Social Media Marketer with Matt Astifan appeared first on Tom Morkes.

Charlie Hoehn, in my opinion, is one of the smartest online marketers in the world so I’m incredibly honored to have him on the show. Charlie’s worked with people like Ramit Sethi, Seth Godin, and Tim Ferriss. He’s recently launched a new book, Play for a Living, and he’s got a ton of incredible information for us today.

• Charlie s take on the Fyre Festival debacle

• Charlie’s Website

• Amazon Mechanical Turk

There s all sorts of scenarios that prevent people from purchasing right away, so you ve got to follow up. – @CharlieHoehn

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 103: How to Succeed by Working for Free with Charlie Hoehn appeared first on Tom Morkes.

Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy.

Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts.

• How Kyle got started with content marketing

• Kyle’s Book

You shouldn t just see content marketing, or a blog post that you create, as a landing page. – @kylethegray

If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

The post ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray appeared first on Tom Morkes.