In The Trenches

Michael Greenberg is a serial entrepreneur, strategist, founder of Gentleman of Technology and the CEO of Call for Content, a white label podcasting agency. In a nutshell, Call for Content helps agency owners book podcasts for their clients. Instead of going the typical straight to client approach, they sell their services to agencies who then resell the service to their existing clients. 

In today’s conversation, I sit down with Michael Greenberg to discuss all things podcasting. My big takeaway from today’s conversation is that if you already do client based work, you really should consider what a white label, B2B type structure would look like for you. This is especially helpful, if you are somebody who really likes the implementation side, but you struggle with the sales side. During this conversation, we really dive deep into how you can make money podcasting without dealing with the administrative side of things. Without further ado, let’s dive into the conversation!

• How Michael entered the business-to-business space

• callforcontent.com

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Caspar Craven is a conference and corporate event speaker, adventurer who sailed around the world with his wife and three children, and the best selling author of the book Where the Magic Happens.

In today’s episode, Caspar and I talk about his experience sailing around the world with his wife and three children, who are all under the age of 10, and how he was able to manage his family and his business at the same time. We discuss what he learned about entrepreneurship, productivity, success and overall happiness in general. My big takeaway from today’s conversation is that everyone should have a goal and an aim for their family. This goal and aim should pull your family into the future so that they are inspired collectively.

• What it was like to sail around the world with his family in tow

• Caspar Craven

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Get your weekly dose of In The Trenches on Google Play

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Dov Gordon is a coach who helps consultants, coaches and experts get ideal clients. He is the founder and head coach of The Alchemist Entrepreneur, which works on the core concepts of your marketing message and systematic implementation.

On today’s episode, I sit down with Dov Gordon, a coach who helps consultants, coaches and experts land their ideal clients. We dive into precisely how you should be crafting your tagline or hooks that will allow you to get more clients. My big takeaway from today’s conversation is Dov’s three step process that he walks through with clients when he’s helping them develop their taglines and hooks.

• What led Dov to enter the consultant space

• dovgordon.net

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Get your weekly dose of In The Trenches on Google Play

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Eric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen. Eric wants to help men find ways to keep on growing and become better men. He currently resides in Austin, Texas with his wife, daughter and dog.

Today, I’m sitting down with Eric Bandholz. You may know him from Shark Tank, though he did not walk away from the Sharks with an investment… And that is something I wanted to talk to Eric about today. He is such a stunning example of someone who bootstrapped something from scratch simply because he believed in it. His hard work and dedication showed that slow and consistent growth can be a huge game-changer for entrepreneurs. Even though Eric has grown his brand to a thriving, successful multimillion dollar business, he is still able to live a life that he loves to live. 

• How did Eric’s entrepreneurial journey begin

• beardbrand.com

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Mani Vaya is the founder of 2000 Books. He is a Physicist and Electrical and Computer Engineer. Mani spent 13 years in the tech industry rising up the ranks to manage billion dollar cellphone projects at a Fortune 500 company. However, he realized that ambitious entrepreneurs must read often and constantly feed their minds with great ideas. Thus, 2000 Books was founded.

Today, I’m sitting down with Mani Vaya who bootstrapped his company after leaving the corporate sector. He has been able to grow 2000 Books into a profitable and cash flowing business. In today’s conversation, we talk about how he took his simple concept and executed it very well. My biggest takeaway is why we must focus more on reading and reading comprehension in the sense of understanding the value of reading books and how to read books more effectively. So give this episode a listen, take some notes, and then try out the methods we discuss.

• What inspired Mani’s business 2000 Books

• 10-best-books

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Taylor Lou Dixon helps women create amazing businesses/passion projects/and side hustles as an integral part of their higher purpose. Prior to coaching, Taylor managed to create a profitable and growing social media agency. She worked with clients like Chick-Fil-A and other big-name restaurant chains; however, she learned it was important to her to facilitate a true inner joy and confidence for women who are deciding to take those first steps towards creating their own dream life.

Taylor is a lifestyle design coach for millennial women. She helps these women design lifestyles that they love and really enjoy. I brought Taylor onto the podcast today to talk about how she approaches branding her own business and how she approaches her target market. I’m excited to explore how she approaches these two things because I think when it comes to branding and target audiences, most business owners need help in figuring out what content actually resonates and converts. My big takeaway from today’s conversation is that it’s so important to share authentic stories that will help people and allow them to trust you enough to buy from you.

• What is Taylor’s origin story and how did she start her brand

• Instagram

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Meny Hoffman is the Chief Executive Officer of Ptex Group, a marketing agency located in Brooklyn, NY, and a published business author. He is a lifelong entrepreneur who is passionate about collaborating with growing businesses to create winning strategies that yield hard-hitting results. More recently, Meny has fused his business development experience into the role of an angel investor. By investing in promising startups and walking them through the challenging journey of growth, Meny knows he’s fulfilling his entrepreneurial calling, while helping his fellow business people succeed.

In today’s conversation, I sit down with Meny Hoffman to talk about what it was like for him to build his agency from scratch and to be in business for close to a decade now in New York and still thriving. We dive into what it’s really like to bootstrap an agency, how he approaches hiring, his processes and systems for that, and how he gets the right employees on board in the right way. This is a particular interesting conversation for anybody who’s hiring, has staff or is thinking about going through the hiring process. My big takeaway from today’s conversation is that it’s hard work to grow any kind of successful organization, but hiring the right people may be a critical component to your success.

• Why is it important to start a business you are passionate about

• menyhoffman.com

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Abdo Riani is the founder of StartupCircle where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to their first paying customers and beyond. Abdo helps entrepreneurs design a plan to market under the condition of the unavailability of the product and by doing things that don't scale.

During today’s conversation, I talk with Abdo Riani about his Bootstrapping Summit. We discuss how he came up with the idea, what he did to implement it, what this idea did for his business, and the ins and outs of what worked really well and what didn’t. We explore what Abdo would improve and where he would double down next time. This conversation is great for those of you who are interested in running a virtual summit to get a feel for what it takes to execute a successful summit. My big takeaway from this conversation is to get out there and follow your virtual summit ideas because they don’t have to be a huge time investment or cost a lot of money.

• What led Abdo to what he is doing today

• abdoriani.com

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Liam Austin is the Co-Founder of Entrepreneurs HQ. He hosts marketing summits and sends a daily marketing tactic via EHQ Daily to help small business owners and entrepreneurs grow their business. Liam’s passion for entrepreneurship began whilst at Macquarie University when he was tasked with growing strategic partnerships for one of the top tech startups in Sydney, Soulmates Technology. This foray into tech led Liam to begin building and running his own businesses online to varying degrees of success.

In today’s conversation, Liam and I discuss virtual summits. What are they? How do they work? And why could they be so profitable? Liam is someone who is an expert in this space, and I’m eager to learn more about where he focuses his time and attention when planning these summits and what are some things that you should be considering if you want to run a virtual summit someday. My hope is that this conversation will give you the foundation and the fundamentals you need to run a successful virtual summit. My biggest takeaway from this conversation is that virtual summits are definitely worth considering no matter what space you’re operating in because they absolutely work!

• How did Liam use LinkedIn to get started in the virtual summit space

• entrepreneurshq.com/mentors/liam-austin/

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Steve Glaveski's mission is to unlock the latent potential of organisations and people to create more impact for humanity and lead more fulfilling lives. He is CEO and Co-Founder of Collective Campus, a corporate innovation and startup accelerator based in Melbourne, Australia with clients across the world. Steve is also the author of the current Wiley book, Employee to Entrepreneur, which is available in bookstores around the world, and previously self-published two books, including an Amazon bestseller. Steve co-founded Lemonade Stand - a children's entrepreneurship program, hosts the Apple Podcast charting Future Squared, is a founding investor in Konkrete, a blockchain-enabled share registry and is a contributor to Harvard Business Review.

Today I’m chatting with Steve Glaveski to talk about entrepreneurship and doing work that matters. My big takeaway from this conversation is that there is no cure all. There is no technique, no strategy, tactic, hack or trick that will make you a successful entrepreneur. The only path to success is hard work and doing that work each and every day. In today’s conversation you’re going to hear things that maybe you’ve heard before, but my hope is that this conversation will help cement this mindset and further cultivate the critical aspects of entrepreneurship within your mind and heart.

• What has been Steve’s entrepreneurial journey

• steveglaveski.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.