In The Trenches

Chelsea Clark is a blog and marketing strategist. She also helps aspiring bloggers to start money-making blogs over at HerPaperRoute.com.

In today's call, we talk about how Chelsea Clark started blogging and started monetizing her blog and manage to do it numerous times now by figuring out exactly what's working in 2019.

My big takeaway from today's conversation is that blogging still works, and affiliate marketing is still an effective way to monetize a blog. You'll have to play the long game but it works.

• How Chelsea got started blogging

• herpaperroute.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest growing companies. He has founded, scaled or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. He is currently growing DigitalMarketer, RivalBrands, and Plattr while advising over 150 other companies on digitally-centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

I brought Roland onto the show today to talk about strategy and thought process; specifically, how he thinks about business and the problem he's had to solve, at various levels of resolution. My big takeaway from this call is that each of us probably has all the information, facts, and "data" we need to make big things happen. We just have to get out there and get our hands dirty. Stop searching for the latest "hack" and instead implement (and really get after it when you do). 

• Roland’s origin story (how he got started doing what he's doing today)

• rolandfrasier.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Connie Ward is career coach and counselor.

As an ex-broker working in financial services, after crashing and burning she decided to help people differently, which lead to creating Passion And Purpose Mastermind for people who are confused about their career path, wanting to start a business or those who are in business and want to help more people.

In today’s call, we zoom in on Connie's ten-step strategy for client generation and precisely how leveraging meetup to get clients consistently.

We go through Connie’s exact situation where she was. Where she lives, there aren’t a lot of people, and she was able to get a room full of people and then close over nine thousand dollars worth of coaching clients from that one event and continue to run Meetup groups and leverage this strategy. So it seems to be highly effective.

• Connie’s entry about her background story stepping into what she is doing today

• getclientsfrommeetup.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Nick Usborne is an online copywriter and site optimization expert with over 20 years of experience online. During a career spanning 40 years in the marketing industry – offline and then online – he has worked with dozens of major companies. Since 1997, he has been working exclusively on marketing online and internationally recognized as a leading expert on the subject of writing for the Web.

He attributes his success to “conversational copywriting,”.

In today's conversation, we talk about, why is conversational copywriting the future of not just copywriting in general, but also for all interactions online? How do we write to engage with our customers and clients? Because if you can engage the readers, and if you write copy that gets responses, that gets people replying, sharing, and taking action, that's the purpose of copywriting right?!

You are probably implementing this idea of conversational copywriting into your email sequences, your social media strategy or your sales page strategy, even if you don't know it. I think the most effective operators are already writing this way and the chances are that your favorite newsletter or something like that, is written in a very conversational style.

• Nick's entry about entering the world of copywriting

• conversationalcopywriting.com/trenches/

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Michele Moreno is a camera coach who works with entrepreneurs, creators and anyone who wants to get in front of the camera. She helps them show up, present and crush their video presentations. As an actress, singer, business writer, confidence expert, Michele helps people become a better versions of themselves, and turn their viewers into clients.

My big takeaway from today's call is that the 20% of effort that creates the 80% of your results from video presentations is all stuff that's under your control. It has nothing to do with big budget editing, expensive cameras, snazzy lighting, or anything like that. The critical pieces are the things that you do when you're on camera and how you show up, speak, look, and engage. That is what we cover in today's conversation.

• How Michele stepped into the world of acting

1. Look at the lens

• https://www.michelemoreno.co/

• PromptSmart App

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

AJ Wilcox is an online marketer since 2007 and founder of B2Linked  which is a LinkedIn Ads performance agency.

Extremely active in the online marketing community, he is a LinkedIn Certified Ads Partner, and he manages the official LinkedIn Ads group forum, and he is a board member of SLC | SEM among other things. An exotic car nut and a triathlete. He lives in Utah with his wife and four kids.

In today's call, AJ and I discuss: How he got his start growing this agency? How he was leaving from his company as an employee and then decided to start this company from scratch and what that process was like, and also how quickly he got it up and running to a point where it replaced his day job income, and then somebody has grown substantially since then?

All right. Let's go ahead and dive into today's conversation.

• AJ's entry about how he got into LinkedIn advertising and growing the B2Linked

• B2Linked

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Travis Ketchum, founder & CEO of the contest-optimizing service Contest Domination, joins the show today. Since 2012, Travis’s software has allowed him to give businesses the tools to expand their email lists and create new customers through contest engagement.

Travis speaks about his entry into the world of contest marketing and the struggles of creating and promoting new software. He delves into advice for getting maximum engagement in contests and converting those contest participants into customers.

• Travis’s entry into the world of technology and business

• contestdomination.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

Yaro Starak, a self-made millionaire, started his internet business model in 1998. Since then, he has owned several businesses and made millions of dollars with his simple model. He has been featured in Forbes, Entrepreneur Magazine, and HuffPost where he is known for explicitly sharing his entrepreneurial journey.

Today, Yaro talks about his most recent business Inbox Done. He shares his personal experience with his email inbox, why he created the business, and how it is helping others. On the business side, he delves into how to scale a services business, why systemization is key, and how he is able to create several different businesses from one model. For anyone who is thinking about starting a business or has one of their own, this episode is for you. Now, it is your turn to make millions.

• Managing your inbox and why someone else should be managing it for you

• inboxdone.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

In this episode, I discuss e-commerce cooperatives with Barth Getto, Owner of Empowery. Barth has an extensive background in marketing, and decided to put his skillset to use helping small businesses via Empowery. Empowery is a member-owned e-commerce cooperative that is focused on giving cooperative members a broad range of insight into the e-commerce industry, daily support, and key data that helps make pivotal e-commerce decisions. When you are a part of a cooperative, you have the knowledge of the cooperative at your fingertips.

Barth gives us an in-depth look at cooperatives with a focus on his e-commerce cooperative. Barth highlights why being a part of a cooperative is a powerful tool especially when you are developing your own e-commerce business.

• How cooperatives play a specific role in a segmented market

• You can connect with Barth via email at [email protected]

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

David Burkus is a best-selling author, and a sought after speaker and associate professor of leadership and innovation at Oral Roberts University. David’s innovative views on leadership have earned him invitations to speak to leaders from a variety of organizations. His TED talk has viewed over 1.9 million times, and he is a regular contributor to Harvard Business Review.

Today, David speaks about his newest book, Friend of a Friend, which offers readers a new perspective on how to grow your networks and build key connections, based on the science of human behavior, not rote networking advice. It offers a strategic way to approach this idea of relationship building in the context of business.

We don't just talk, we get into the weeds but how to connect to people how to follow up and more. So even if you're the most socially awkward kid on the block, this will still work for you.

All right. Let's go ahead and dive into today's conversation.

• David’s entry about the inception of an idea for his book.

• davidburkus.com

Subscribe to In The Trenches on iTunes

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.