In the Weeds: A MINDSCAPE Podcast

In Episode 10 of Season 4 of our #InTheWeedsPodcast, we continue with Part 4 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In this last part, we discuss being agile when building out your website and taking an iterative approach to development. In addition, Pete discusses how to use a campaign approach to marketing, while highlighting our own campaign steps as an example. We hope you enjoyed this 4 part series and Season 4, we'll see you in Season 5!

In Episode 9 of Season 4 of our #InTheWeedsPodcast, we continue with Part 3 of our 4 Part series. In Part 3 we get in the weeds with Pete as he explains the philosophy for generating attention for your website, some important elements to consider when developing an SEO plan, and tips on how to expand the size of your digital footprint. Enjoy!

In Episode 8 of Season 4 of our #InTheWeedsPodcast, we continue with Part 2 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In Part 2 we discuss building a site that converts, Steve shares points on how to recreate that “sales rep-like” buying experience that also adds value, and how important it is to establish credibility with your website visitors. Enjoy!

In Episode 7 of Season 4 of our #InTheWeedsPodcast, we start with Part 1 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. This series consists of 4 Steps to Profitable eCommerce, with Part 1 discussing the importance of knowing your user. We start the conversation off with some questions you should ask to get to know your buyers better and finish with points to know to ensure you are delivering on the customers’ expectations. Enjoy!

Episode 6 of Season 4 of our #InTheWeedsPodcast is a good one! Our Director of Growth, Stephan joins us to give us a full lesson into the world of workflows. We start with what they are in relation to marketing automation, followed by some of the best uses you can use workflows for. This is an information-packed episode and we hope you enjoy it!

We are halfway through Season 4! In Episode 5 of Season 4 of our #InTheWeedsPodcast, we are joined by our Client Success Manager, Grace as she shares the things to expect when working with an agency. We start by asking the question when do you know it's time to hire an agency, and a few important things to look for in an agency. Enjoy!

In Episode 4 of Season 4 of our #InTheWeedsPodcast, we are joined with our Client Success Manager, Laurel as she explains all the things you need to know about LinkedIn Ads. We start by highlighting the different types of LinkedIn ads, the steps to take when creating an ad, and sharing some best practices you can implement to help make your ads successful. Enjoy!

In Episode 3 of Season 4, we chat with our designer Andrea as she shares her tips for designing a functional and successful CTA. We first start off with what exactly a CTA is and include some best practices you can implement to ensure your CTAs are converting. Enjoy!

In Episode 2 of Season 4 of our In The Weeds Podcast, we are joined by our Director Of Growth, Stephan, as he gets in the weeds on one of his favorite things, Google Tag Manager. We discuss what the heck it is, how it works and why everyone needs to utilize it. Enjoy!

We are BACK with Season 4 of our #InTheWeedsPodcast! To start off, we are joined by our Senior UX Designer, Mark Swanson as he explains what you need to bring to your agency before starting work with them. Typically this can be described as a Brand Guide, this includes obvious things such as your logo and colors, but also sharing your brands' history, tone of voice, mission statements, as well as fonts and photography, enjoy!