Engaging with your target consumers or businesses is a challenge for any company. In Cannabis it is even more of a challenge because of the regulations and rules for marketing a product that is still Federally illegal, and each state has it's own unique rules. Mike Corso has been studying and using marketing on the Internet for as long as digital media has been around. That experience is the driving force behind ROOV.IO, his company that specializes in creating maximum reach through search and engagement. His free presentation on marketing for dispensaries is a must view for all new companies in this space, and now he's on In The Weeds with Jimmy Young.

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After leaving Vicente Sederberg to start his own law practice, Valerio Romano is one of the most successful and respected cannabis lawyers in the country. After starting in the mid 90's in the fight for Medical cannabis in California, he has settled in Massachusetts and was one of the co-writers of Question 4, the ballot question in 2016 that ushered in the Bay State's adult use cannabis law.He is one of the few lawyers who knows the difference between water cooling and mini-split systems for climate control, yet can still discuss financing options, host community agreements, and regulatory requirements. Now he's on In The Weeds with Jimmy Young.

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California led the nation in cannabis reform paving the way for the beginning of the Green Rush that is going on right now. A couple who met on the protest trail in the '80's are Mikki Norris and Chris Conrad. Now they have been called the Godparents of California Cannabis Advocacy. Chris has worked directly with VP Elect Kamala Harris when she needed an expert on cannabis, she called Chris. Now both are on In The Weeds with Jimmy Young on Pro Cannabis Media.

As the Cannabis Industry expands, more employers will need a good benefits package to retain and hire new employees. The 401K is the traditional fund, but nothing is easy in the cannabis industry when it comes to normal business treatment. No 280E write offs for businesses, no banking, but Asset Strategy has an offering now that allows cannabis companies to offer 401K as a retirement benefit. John Gentry is the Director of Retirement at Asset Strategy and he is In The Weeds with Jimmy Young this week.

What is ArteryPay.com? According to their COO Ashley Elsner, it's Venmo for Cannabis transactions. Benzinga has nominated the platform for a handful of awards including best innovation of the year. Like so many entrepreneurs in the cannabis space, there's a personal story that drives their passion for social change. Meet Ashley Elsner on In The Weeds with Jimmy Young.

Did you know there was an international trade market for cannabis sativa seeds? World Trade Genetics has been farming and creating seeds and clones for years. Learn about this market on In The Weeds with Jimmy Young as he interviews Mannie Martinez and Victor Q.

On this week's In the Weeds with Jimmy Young of Pro Cannabis Media, Max Simon the founder and leader at Green-Flower.com. Now affiliated with close to a dozen accredited Universities as their online cannabis certified instruction platforms, Max Simon has put together a dream team of instructors and experts from the cannabis industry to build and educate the world about this amazing cannabis plant

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The Marijuana Policy Project is one of the most powerful cannabis advocacy groups in the country. In New England, Matt Simon is their Political Director and he and his group, along with many others, were instrumental in getting the Vermont legislature to be the first elected officials to put a legal structure in place to launch adult use and medicinal cannabis sales in place. He's on In The Weeds with Jimmy Young

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He's been into climate safe plastics, drive in movie theatres and media. Now Ry Russell is emerging as one of the industry's most personable podcast hosts. He and Jimmy Young talk about the State of Maine's cannabis scene, it's future, and it's launch in a week. In the Weeds with Jimmy Young and special guest Ry Rusell, PCM's new Maine Man!