In Your Element

In this episode of "In Your Element," the spotlight is on Element451 and its groundbreaking advancements in digital transformation for higher education. Eric Range, VP of Product, discusses how Element451 is leveraging AI to enhance student engagement and streamline administrative processes. He introduces the latest AI-driven tools, such as specialized assistants for admissions and financial aid, which are designed to provide personalized and efficient solutions. Eric also highlights the company's approach to integrating user feedback and prioritizing impactful product developments. The episode offers valuable insights into the future of AI in edtech and practical advice for institutions looking to improve their recruitment and enrollment strategies.

Key Takeaways

• AI-Powered Tools: Element451 continues to be on the forefront of innovation. Listen to Eric talk about our new AI assistants, which specialize in various fields like admissions and financial aid, providing more accurate and personalized student interactions.
• Feedback Integration: Importance of user feedback in shaping product features and the methodical approach to prioritizing and implementing changes.
• Future of AI in EdTech: AI is here to stay, and its integration into educational tools will continue to grow, enhancing both student and staff experiences.
• Digital Transformation: The need for higher education institutions to embrace digital tools and be prepared for the necessary changes to improve efficiency.
• Product Development: Element451's unique approach using the ShapeUp methodology allows for flexible and responsive product development cycles.
• Practical Advice: Eric's tips for institutions include focusing on progress over perfection and being open to change and leveraging new tools effectively.

Calls to Action

1. Subscribe: Follow the podcast for more insightful episodes with industry leaders.
2. Engage with Element451: Visit the Element451 website to explore their AI-driven solutions and upcoming features.
3. Join the Community: Participate in Element451's online community to share experiences and solutions with peers.
4. Watch the Keynote: Check out the recordings of the product keynote at Engage for a deeper dive into the new features discussed.
5. Provide Feedback: Engage with Element451 by sharing your feedback and suggestions to help shape future products.

Guest Name: Eric Range, VP of Product, Element451 

Guest Bio: Eric Range brings nearly 20 years of higher education and EdTech experience to his role as Element451’s VP of Product. Eric has served in a number of student affairs and enrollment management roles including Assistant Vice President of Enrollment Management Operations at Drew University. As VP of Product Eric serves as part of Element451 Product Leadership team, delivering innovative solutions that serve our partners and improve the student experience every day.   
He’s passionate about leveraging technology to increase the human connections so important to enrollment management and student engagement. In addition to guiding institutions—from small private colleges to large public universities—in leveraging the power of conversational technology and CRM systems, Eric has also served as CRM Product Owner for a Fortune 500 company. 

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlights the fresh features and content now available on the site, emphasizing Enrollify’s commitment to revolutionizing higher education. Learn about the variety of resources—from podcasts to ourses to webinars—that can help professionals make impactful changes in their careers and institutions.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of "In Your Element," we sit down with Michael Bettersworth, Chief Marketing Officer at Texas State Technical College, to explore their pioneering Element451 integration. Michael shares how strategic tech implementation has transformed student enrollment processes, notably increasing their application conversion rate to nearly 90%. By focusing on user-friendly systems, TSTC has not only improved the application experience but also significantly lowered their cost per application, setting a new standard. 

Key Takeaways: 

• Insightful Leadership: Michael Bettersworth illustrates the power of thoughtful leadership and strategic foresight in navigating CRM implementations.
• User-Friendly Systems: TSTC's focus on user-friendly application processes has significantly increased application submissions and improved conversion rates.
• Strategic Cost Management: By refining their digital marketing strategy and application process, TSTC has dramatically lowered the cost per application.
• Cultural Shifts: Emphasizing a culture of efficiency and transparency, TSTC stands out in the higher education landscape for its dynamic approach to management and implementation.
• Future Focus: The episode also delves into the future strategies of TSTC, including plans to enhance student journey mapping and lead qualification processes.

Calls to Action:

• Subscribe to stay updated on innovative strategies in higher education.
• Follow us on our social media platforms to engage with a community of forward-thinking professionals.
• Share this episode with peers in higher education to spread valuable insights on tech integration and management strategies.

Guest Name: Michael Bettersworth, Chief Marketing Officer at TSTC  

Guest Social: 
https://www.linkedin.com/in/bettersworth/

Guest Bio: Michael Bettersworth is the Chief Marketing Officer at Texas State Technical College, CEO of the Center for Employability Outcomes, and the Founder of SkillsEngine. For the last 20 years, Bettersworth’s career has focused on the intersection of education and the workforce. He created the Center for Employability Outcomes (C4EO) to model the underlying dynamics of skills and develop innovative strategies to ensure a highly competitive supply of talent. Michael was instrumental in the design and implementation of the nation’s first higher education funding model based entirely on student earnings outcomes. He has published more than 25 studies on emerging occupations and technologies, holds a patent in the application of machine learning in text-to-skill translation, and is an advisor and frequent speaker on workforce and education policy topics. Bettersworth founded SkillsEngine as a vehicle to build and scale solutions that align education with industry needs so that students are more employable.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of "In Your Element," we welcomed Kelly Schimpf, the Dean of Enrollment Management and Student Services at Salem Community College, to discuss the transformative journey of implementing a new CRM system at her institution. Kelly highlighted Salem's proactive approach to embracing technology to enhance student services and improve operational efficiency and shared her experiences and insights on selecting and deploying a CRM that can be tailored to the unique needs of a community college. The discussion revolved around the importance of involving a diverse range of campus voices in the CRM selection process and ensuring the technology supports the entire student lifecycle, from admission to alumni relations.

Key Takeaways:

• Collaborative CRM Selection: Engaging stakeholders from across the campus during the CRM demo phase to gather diverse insights and ensure the system meets various departmental needs.
• Strategic Implementation: Adopting a phased approach to CRM implementation, focusing on high-impact features and ensuring the system is adaptable to the college's evolving needs. The success of technology adoption in higher education hinges on having a dedicated, cross-functional team that can drive the project forward.
• Enhancing Student Services: Utilizing the CRM to streamline admissions, improve communication, and support student retention by providing a cohesive experience across all touchpoints.
• Leveraging Technology: The critical role of technology in compensating for staffing shortages and enhancing operational efficiencies in higher education institutions.

Calls to Action:

• Subscribe to "In Your Element" for more insights into higher education technology and management.
• Share this episode with fellow educators and administrative professionals.
• Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.

Guest Name: Kelly Schimpf, MBA, Dean of Enrollment Management & Student Services, Title IX Coordinator, Salem Community College (NJ)

Guest Social Handles: LinkedIn

Guest Bio: Kelly Schimpf is an established student-centered higher education professional with experience in areas including recruitment, enrollment management, student services, compliance, Title IX, student conduct, strategic communications and college teaching. She currently serves as Dean of Enrollment Management & Student Services and Title IX Coordinator at Salem Community College in New Jersey. She is also a Senior Adjunct Professor in Business/Economics at Rowan College of Burlington County. A passionate community college advocate, Schimpf was recognized by the Association for Women in Community Colleges (AAWCC) as one of their “Women Under 40” recipients in 2022.
Prior to her current role, Schimpf served in various leadership roles in admissions, recruitment and retention at Salem Community College, Wilmington University and Drexel University. She earned her Master of Business Administration with a concentration in Organizational Leadership from Wilmington University, and her Bachelor’s degree in Mathematics from Stockton University. 

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jenni Katowski, Director of Admissions at Kellogg Community College, discusses her experiences with Element451 and how it has empowered the team and improved processes. Jenny shares examples of how Element451 has improved Kellogg’s application process, increased student applications, and personalized communication. Jenni highlights Element451’s adaptability and user-friendliness, which allows Kellogg to make changes and create custom applications without relying solely on their IT department. She also discusses the benefits of “set-it-and-forget-it” workflows for personalized student communication, resulting in 82% email open rates for an important student initiative. Jenni emphasizes the student-centered approach and the power of education in helping students and their families and shares tips for ways to train staff and use reports and exports to track and analyze data. 

Key Takeaways:

1. User Empowerment and Independence:
   • Jenni highlighted how Element451 has empowered the admissions team at Kellogg Community College to operate independently of the IT department. This autonomy allows for quicker adaptations and updates to their system without the need for specialized IT support.
2. Customization and Flexibility:
   • The ability to customize applications for different student types (e.g., traditional, dual enrollment, selective admission programs) has significantly improved the admissions process. This flexibility ensures that the college can gather specific information relevant to each student type while maintaining a seamless integration into their systems.
3. Efficient Communication Workflows:
   • Element451 has enabled Kellogg to set up efficient communication workflows that automate much of the follow-up process with students. Changes to communications, like email updates, are easily implemented, demonstrating the platform's adaptability to evolving administrative needs.
4. Impact on Staff and Student Experience:
   • The implementation of Element451 has not only simplified the workload for staff but has also enhanced the student experience. For example, the streamlined application process now takes less than four minutes, significantly reducing the number of calls from students facing issues with applications.
5. Data-Driven Decision Making:
   • Jenni discussed how the data collected through Element451, such as email open rates for specific campaigns, has informed better decision-making processes at Kellogg. This approach allows the college to tailor communications effectively and respond to student needs proactively.
6. Continuous Improvement:
   • Looking ahead, Jenni emphasized the importance of continually reevaluating and improving communication strategies using AI and other new features from Element451. This mindset of ongoing enhancement reflects a commitment to leveraging technology to meet the dynamic needs of students and the institution.

Calls to Action:

• Subscribe to "In Your Element" for more insights into higher education technology and management.
• Share this episode with fellow educators and administrative professionals.
• Engage with us on social media to discuss your experiences with CRM implementations and how it has transformed student services at your institution.

Guest Name: Jenni Kotowski, Director of Admissions, Kellogg Community College

Guest Social: https://www.linkedin.com/in/jenni-kotowski-a33a9555/

Guest Bio: Jenni currently serves as the Director of Admissions at Kellogg Community College which is located in Battle Creek, MI. A Michigan native, Jenni has also worked in Illinois and Florida as a Residence Hall Director, Academic Advisor, and Director of Enrollment Management. Additionally, Jenni is working on her doctorate in Community College Leadership at Northern Illinois University. In her free time, Jenni enjoys reading, spending time with her family, and watching football.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Carrie Pitts-Densmore, Senior Director of Marketing and Communications at Johnston Community College shares how JCC significantly increased student enrollment through innovative strategies and technology adoption. Carrie delves into the role of centralized communications, process simplification, and the impact of a new CRM system. Notably, how the introduction of 'Ask Jagger,' a chatbot named after their mascot, underscores the importance of automation in enhancing the student experience and operational efficiency. 

Key Takeaways:

• Innovative Enrollment Strategies: Carrie outlines the shift to centralized communications and the use of Element451 to streamline student interactions, contributing to double-digit enrollment increases.
• Technology's Role: The introduction of 'Ask Jagger' chatbot and a CRM system has significantly reduced administrative burdens and personalized student communications.
• Data-Driven Decisions: Using Element451 for targeted campaigns and analyzing engagement to refine outreach strategies.
• Future Focus: Carrie highlights the potential of AI in creating dynamic and engaging content, pointing to a future where technology further personalizes the student journey.

Calls to Action

• Subscribe to stay ahead with insights from higher education leaders.
• Explore how your institution can leverage technology to enhance student engagement and enrollment.
• Consider the impact of centralized communication strategies and AI in your outreach efforts.
• Engage with Daniella and Brendan at our annual Engage Summit conference in Raleigh, NC June 25-26. Use the code Enrollify50 for $50 off. 
• Join the Enrollify community for more resources and discussions on innovative higher education marketing strategies.

Guest Name: Carrie Pitts-Densmore, M.S., APR, Senior Director of Communications and Marketing, Johnston Community College 

Guest Bio: Carrie Pitts-Densmore has 25 years of communications experience. She began her career as a television news journalist, where she won a national award for a documentary on domestic violence and covered major news stories in Myrtle Beach, Buffalo, and Raleigh. She spent her post-news days consulting organizations on video production, media relations, and integrated marketing. She also spent a few years as an award-winning real estate agent, where she honed her customer relations and technology skills. She's found herself in higher education at the most exciting time - during the intersection of tech and storytelling. Carrie has an Accreditation in Public Relations (APR) and a Master of Science in Communications degree from Purdue University. She is mom to Archer and wife to Shawn. In her free time, she likes to do yoga and watch documentaries. 

Guest Social Handles: LinkedIn

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this special live episode from the NAGAP GEM Summit in Louisville, Kentucky, Shane Baglini, the Senior Director of Marketing at Muhlenberg College, joins us to discuss the integration of AI tools in higher education marketing and admissions. Shane shares his experiences with using Element451 to enhance Muhlenberg’s graduate programs, the benefits of AI in creating efficient communication strategies, and his take on the evolving landscape of educational technology. This episode is packed with insights from the front lines of higher education innovation, offering valuable lessons for institutions looking to adopt similar technologies.

Takeaways

1. Integration of AI in Marketing and Admissions: Shane highlighted how AI, specifically through platforms like Element451, is revolutionizing graduate admissions at Muhlenberg College by automating and personalizing communications.
2. Challenges and Rewards of Technology Adoption: Discussion on the skepticism around AI in higher education and how Muhlenberg College is navigating these challenges to improve operational efficiency.
3. Real-World Application of AI Tools: Shane shared specific examples, like the creation of a 12-month marketing campaign in real-time, demonstrating the practical benefits of AI in streamlining tasks.
4. Professional Development and Networking: Insights from the NAGAP conference emphasized the importance of community learning and networking among professionals in graduate enrollment management.

Guest Name: Shane Baglini, Senior Director of Marketing, Muhlenberg College 

Guest Social: https://www.linkedin.com/in/shanebaglini/

Guest Bio: Shane Baglini leads Muhlenberg College's strategic recruitment and digital marketing efforts, manages all web and social media initiatives, and supports the College's brand and awareness endeavors across the institution. With a higher ed marketing career approaching a decade in length, Shane has a deep background in transforming strategies and tactics to maximize results and implementing best practices to meet institutional goals.

- - - -

Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

John Carrere, Director for the Office of Recruitment and First-Year Experience at Pitt Community College, unpacks how he uses innovative strategies, unique tools, and creative approaches for engaging students and guiding them towards discovering their passions. John shares tips on how he created an Element451 Optimization Users Group at Pitt Community College and emphasizes the pivotal role of technology, particularly AI, in enhancing recruitment and retention. Through a candid discussion, John shares valuable insights on leveraging data for enrollment management and his positive experiences with Element451, underscoring the significance of customer service in tech platforms.

Key Takeaways:

• Engagement Strategies: John shares Pitt Community College’s approach to connecting with students and guiding them in finding their passions.
• Recruitment and Experience Integration: The importance of blending recruitment efforts with first-year experiences.
• Technology and AI in Education: How technology, particularly AI, can transform recruitment and retention with a focus on ethical use.
• Data and Reporting: The role of data in improving enrollment management strategies.
• Collaboration Benefits: The Optimization Users Group at Pitt Community College and its impact on interdepartmental collaboration.

Guest Name: John Carrere, Director Recruitment & First-Year Experience

Guest Bio: John Carrere is the Element 451 Administrator and Director for the Office of Recruitment & First-Year Experience at Pitt Community College in Winterville, North Carolina.  John has worked in higher education for over 15 years and has served as Coordinator of New Student Orientation, is a member of the Pitt Community College Foundation Board of Directors, is a member of the Parents for Public Schools of Pitt County Board of Directors and is co-advisor to the PCC Student Ambassador Leadership Program.  Prior to his career at PCC, he worked for 5 years as an Assistant Director of Undergraduate Admissions at East Carolina University.  Among his accolades, John is a two-time recipient of the Pitt Community College Staff Excellence Award, completed the North Carolina Community College Leadership Program, and received the East Carolina University 40 Under Forty Award.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In the latest episode of In Your Element, Charity Schneeberger and Gretchen LeVan dive into the dynamic intersection of athletics and admissions at the University of Valley Forge. Through their roles as Director of Admissions and Director of Athletics, respectively, they shed light on how a culture of teamwork, effective communication, and technological advancements can bridge the gap between two critical departments. 

The episode kicks off with an honest exploration of the challenges and triumphs in fostering a robust partnership between athletics, admissions, and all departments. The duo underscores the importance of leveraging tools like Element451 to streamline collaboration and enhance efficiency. From discussing the nuances of recruiting platforms to the strategic use of Bolt profiles, Charity and Gretchen share insights into making the recruitment process smoother for coaches and more aligned with institutional objectives. 

Key Takeaways:

• Teamwork & Shared Mission: The foundation of a successful partnership between athletics and admissions lies in shared goals and collaborative effort.
• Communication & Collaboration: Breaking down silos and fostering open dialogue are crucial for achieving mutual success and advancing institutional goals.
• Technological Integration: Tools like Element451 are pivotal in streamlining recruitment processes, facilitating smoother interactions between departments.

Guest Names: 
Charity Schneeberger, Director of Admissions, University of Valley Forge   
Gretchen LeVan, Director of Athletics, University of Valley Forge  

Guest Bios: 
Charity Schneeberger is in her fourth year as Director of Admissions at the University of Valley Forge. During her time in Admissions, enrollment at UVF has grown or held steady each year. In the last year, she has overseen expansion of travel and implementation of a new CRM (Element451). Prior to working in Admissions, Charity’s background was in Institutional Effectiveness. Her experience with accreditation, assessment, and strategic planning gives her a unique perspective in Enrollment Management. Charity earned her Bachelor of Arts in Church Ministries (2017) and Master of Arts in Organizational Leadership (2019), both from the University of Valley Forge. Prior to coming to UVF to finish her degree in 2014, she served as Worship Pastor and Creative Director at a large church in Pennsylvania, and helped to open a local coffee shop as Assistant Manager. 

Gretchen LeVan is entering her sixth year as the Director of Athletics at the University of Valley Forge, and eleventh year as Head Women’s Basketball Coach. Prior to becoming the helm of the department, LeVan served as the Senior Associate Athletic Director for five years. During her time at UVF, LeVan re-branded the department with creating a new mission statement, vision statement, and pillars of stability, as well as developing the Patriot Way, a student-athlete handbook. She piloted the Patriots in becoming a core member of the Colonial States Athletic Conference (CSAC) and established UVF’s athletic recruitment strategy, the Patriot All-Academic Team, and the addition of Men’s Volleyball as a varsity sport. LeVan also developed the creation of two club sports, JV Men’s Basketball and Track & Field. Under her leadership, the importance of the full student-athlete experience has increased. In Fall 2018, the athletic department notched a 3.24 GPA, the highest in department history. LeVan graduated from the University of Pittsburgh with a Bachelor of Science in Athletic Training. LeVan continued her education at Bloomsburg University, graduating with a Master of Science in Athletic Training. Before her venture to Steel City, LeVan attended the University of Valley Forge (2003-2005), where she received an Associates of Art in Bible. During her time at UVF, LeVan was a two-year starter on the Women’s Soccer team, receiving the Most Valuable Player award both seasons. LeVan holds the most career goals scored in Patriot history with 24 goals. In addition to soccer, LeVan was a member of the Women’s Basketball team, where she led the team in both assists and steals. As a Patriot, LeVan tabbed a spot on the NCCAA All-Conference and All-Region team. LeVan was also awarded Co-Most Valuable Player, as well as being the recipient of the prestigious O.L. Harrup Award in her final year.

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In our first episode, Dr. Courtney Skiles shares her journey from Trinity Valley Community College student to admissions recruiter to Director of Admissions. We dive into how she was able to implement Element451, and ultimately, elevate the college's recruitment and engagement strategies. This episode sheds light on the significant challenges faced by community colleges and how technology, particularly CRM tools like Element451, can offer solutions that drive enrollment, enhance student experiences, and streamline administrative processes. Courtney's story is not just about personal achievement; it's about the broader implications of embracing technology in creating more accessible and empowering educational pathways.

Key Takeaways:

• Implementing Element451 at TVCC: Courtney discusses the decision to adopt Element451, highlighting its adaptability and the significant impact it had on increasing enrollment by 8%.
• Challenges and Solutions in Student Engagement: The conversation covers the unique challenges of engaging students in a rural community college setting and how Element451 provided innovative solutions.
• The Power of Technology in Education: Insight into how CRM tools can transform the student journey from prospect to alumni, emphasizing personalized communication and support.
• Leadership and Vision: Courtney's role in leading the adoption and integration of Element451, showcasing her visionary approach to leveraging technology for institutional advancement.
• Future Directions for TVCC: Discussion on the ongoing and future initiatives at TVCC involving Element451, aiming for continuous improvement in student engagement and success.

Guest Name: Courntey Silkes, Director of Recruiting and Admissions at Trinity Valley Community College

Guest Social: https://www.linkedin.com/in/courtneyskiles56/

Guest Bio: 

Courtney Skiles is the Director of Recruiting and Admissions at Trinity Valley Community College in Athens, TX. She found her passion for higher ed as a student at TVCC in 2016 and has relentlessly pursued her higher ed career and education ever since. She is a proud gen-z leader that specializes in student engagement, creative problem solving, and organizational change. She recently earned her Doctor of Education in higher education leadership from Maryville University and aims to utilize her career to continuously promote higher education to underserved populations. 

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Connect With Our Co-Hosts:
Daniella Nordin
https://www.linkedin.com/in/daniellanordin/
Brendan Henkel
https://www.linkedin.com/in/bkhenkel/

About The Enrollify Podcast Network:
In Your Element is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. 

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.