We set goals for 2015 on what we'd like to improve on in our inbound marketing efforts. Listen for ideas for your goals in the new year.

Even though we list our goals we discuss main trends and focuses for your marketing strategies as well.

We all know that Google's services and tools can be the most powerful and effective but also the most frustrating. You can actually contact Google if you are having issues if you know where to look.

We discuss reasons why you should discuss pricing or cost on your site. We also offer the tip on how to come up with new content topics and blog posts.

The information that you can get through Google Webmaster Tools is a must for evaluating the performance of your site. We teach you how to set up this resource.'

We start the podcast with how to respond if you search a term and your site does not show up on the first pages in search results.

Should you panic?

So you know blogging is important but should you blog once a day or once a month? We discuss the reasoning behind the numbers to answer this question. We also give the tip on how to test if your site is mobile-friendly.

We answer the question on how to give visitors a better experience when they are on your site. This will help with conversions, relationship and, with Google's updates, overall traffic.

We also go through how to set up automated reports in Analytics with private and customized dashboards.

We review the latest MOZ report on Local Search Ranking Factors released just this week. We are seeing an increase importance in mobile parameters. There is a lot of good ol' fashion quality content and keywords as high ranking factors as well.

We discuss how you can use Ello, a new social network, and Atlas, Facebook's new advertising product, to build your business.

We also discuss some link building techniques.

Hear our insights from all the announcements and keynotes from Inbound 2014. What do you think of HubSpot's latests product release?

Just because you hear or say something over and over does not make it true. The same goes for tips and strategies when it comes to content marketing. We discuss the phrases we hear a lot that frankly just aren't as concrete as you are meant to believe.