Inbound Success Podcast

How did SaaS startup Woopra increase lead to customer conversion rates while also shortening their sales cycle and improving the efficiency of the sales team? This week on The Inbound Success Podcast, Woopra Head of Partnerships Elle Morgan shares the company's product qualified lead model and breaks down specifically what a PQL is, how it differs from an MQL, and the specific behavioral indicators that Woopra evaluates to determine whether its leads qualify as PQLs.

What's the secret to getting results from LinkedIn ads? This week on The Inbound Success Podcast, LinkedIn advertising expert and Founder of B2Linked AJ Wilcox shares how he builds LinkedIn ad campaigns for his clients along with insights into the best way to integrate LinkedIn ads into your sales and marketing funnel.

What is the single most effective - and least expensive marketing channel - available to all businesses? This week on The Inbound Success Podcast, BirdEye Head of Marketing Sam Mallikarjunan shares why your customers are your best marketing channel and how BirdEye is developing a platform designed to help businesses leverage trust - via customer evangelism - at scale.

How can you use marketing automation to deliver better leads to your sales reps AND boost trial-to-customer close rates for a SaaS business? This week on The Inbound Success Podcast, Accelo Head of Marketing Juan Parra talks about how his team used HubSpot to automate the bottom of the sales funnel and dramatically increase the number of free trial users who converted to paying customers on the Accelo platform.

What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27%. This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process he used, along with a team from HubSpot, to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy.

Website redesign projects are typically of high strategic importance to companies, but they can be painstaking and time consuming. On this week's episode of The Inbound Success Podcast, Belch.io Founder Charles Drengberg talks about how he has shortened the amount of time needed for website redesigns, made it easier and faster to update sites over time, and in doing so, helped clients see a greater return on their website investments.

What do Bono, Nev Schulman, Ne-Yo, TED and SXSW have in common? They all rely on visual storytelling using Prezi to deliver impactful presentations. On this week's episode of The Inbound Success Podcast, Prezi Head of Creative Services and Chief Evangelist David Hooker shares his process for taking a presentation topic and building a narrative and visual story around it. Learn the science behind effective presentations, and how that influences the ways in which the best public speakers deliver their talks.

What's the quickest and easiest way to turn your sales people and subject matter experts into content creators? On this week's episode of The Inbound Success Podcast, marketing agency coach Max Traylor talks about "The Rockstar Creative Method" - the process he's used to make reluctant sales people and subject matter experts into rockstar content creators by having them interview clients and then turning that into a video show.

What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite? On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients.

How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money? On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget.