Inbound Success Podcast

Looking for a simple way to quickly generate a large volume of leads for your business? Online quizzes have proven effective across a variety of industries and might just be the answer you are searching for. Jeremy Ellens had so much success using online quizzes to generate leads that he created a business around it. Learn how he grew LeadQuizzes from zero to more than $1 million in revenue in under six months - and how he's helping other businesses do the same thing using his online quiz building tool.

Sometimes, the quickest way to drive inbound marketing results is by leveraging someone else's audience. This strategy, known as "influencer marketing," is precisely what enabled Anna Nardone to deliver tremendous ROI on a small budget. Listen to the episode here, or read the transcript (below), to learn how Anna's influencer marketing strategy made her campaign such a success.

All the data I've seen points to a strong correlation between organic traffic growth and the frequency with which companies blog, but in this episode, Stephen O'Connor and Kaitlyn Petro share how they were able to reduce the number of blogs they published while dramatically growing organic website traffic for Advanced Data Systems Corporation.

This week, I'm taking another deep dive into podcasting - this time with Andrew Dymski, co-host of The Agency Journey podcast, a fantastic resource aimed at helping agency owners build and grow their agencies. He and his co-host Gray MacKenzie have been podcasting for some time now and have published over 120 episodes, with lots of lessons to share from that experience.

What are the best inbound marketers doing to get great results from their campaigns? I've boiled it all down into 14 lessons that you can begin to apply right now to improve the results you're getting from your marketing.

Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.

This week's episode of The Inbound Success Podcast features an interview with Patrick Shea, the VP of Demand Generation at Boston-based Cybereason about how he fused a classic inbound marketing approach with account-based marketing and direct mail to reach and convert executive level buyers of the company's enterprise-level cyber security software solution.

In today's crowded content marketing space, is it still possible to dramatically grow your website traffic through blogging? The answer is yes, and in this week's episode of The Inbound Success Podcast, I'm interviewing Databox CEO Pete Caputa about the strategies he used to grow the company's website traffic by 600% and inbound leads by 400% in just 9 months.

Most marketers use Facebook ads for top-of-the-funnel brand awareness and lead gen, but did you know they are an effective way to nurture sales-ready leads and shorten the sales cycle? In this week's episode, I'm interviewing Rick Kranz, the CEO of OverGo Studio and the Founder of the Facebook Ads Studio, about a progressive remarketing campaign he built using Facebook's ads tool. Listen to the episode to learn how Rick was able to generate more than $200,000 in sales from an ads budget of $9,000.

Can you use inbound marketing to increase sales when you sell through a distributor channel? This episode features an interview with Ed Marsh about a channel marketing campaign that leveraged inbound marketing principles to boost sales for an industrial manufacturing company that sells through a global distributor network.