Most marketers use Facebook ads for top-of-the-funnel brand awareness and lead gen, but did you know they are an effective way to nurture sales-ready leads and shorten the sales cycle? In this week's episode, I'm interviewing Rick Kranz, the CEO of OverGo Studio and the Founder of the Facebook Ads Studio, about a progressive remarketing campaign he built using Facebook's ads tool. Listen to the episode to learn how Rick was able to generate more than $200,000 in sales from an ads budget of $9,000.