Email deliverability is your ability to reach your subscribers’ inboxes. And no, it’s something that is guaranteed. There are many factors that could lead to your emails not making it to their final destination and resulting in your engagement rates (and revenue) plummeting. And most of these factors area result of certain practices on your part.

That’s exactly why we were compelled to talk about email deliverability in this special interview with Matthew Vernhout. A deliverability expert, Matthew reveals important truths such as:

• Why your emails aren’t reaching their destination
• What authentication is and why it’s important
• DNS, SPF, DKIM, and DMARC – what does it all mean?
• How to handle common (and uncommon) deliverability issues
• Why authenticating the visible “From” address is now more important than ever
• How to diagnose deliverability issues
• The importance of real-time verification and list hygiene
• What Brand Indicators for Message Identification (BIMI) is and why it can help increase your trust ratings/engagement
• How to clear your name after being blacklisted?
• Do certain keywords in subject lines really lead to poor deliverability?

We would like to help you optimize your A/B tests and, ultimately, achieve your email marketing goals – including driving more revenue.

Watch this eye-opening interview with Kath Pay as we discuss:

• Why you shouldn’t solely depend on tools for your A/B tests
• How to conduct a scientific A/B test
• The huge impact a hypothesis can have on your current and future A/B tests
• Why most marketers optimize for an anomaly and how you can avoid that
• Why most metrics you’re using to measure your results could be wrong
• The importance of questioning every best practice before putting it into use

Learn all this and more in this revealing interview with email marketing specialist Kath Pay.

You need to invest in creating winning subject lines.

This is where tools like Phrasee come in. Using powerful algorithms, they are able to predict subject lines that will result in higher open rates.

That’s why we decided to invite Phrasee CEO, Parry Malm, to share his valuable insights into how subject lines impact your email campaigns. In this interview, Parry shares a lot of first-hand knowledge on topics such as:

• What is Phrasee and how can it help you create click-worthy subject lines
• Do spam words in subject lines still exist?
• How to speed up your subject line creation
• Properly A/B testing your subject lines
• Plummet or pivot – how businesses can come out as winners and losers out of an economic crisis
• The importance of email in marketing during times of crisis
• The importance of updating your email automation messaging
• Why now’s not the time to stop marketing
• Why humor is an important subject line ingredient
• Business trends to watch out for post Covid-19

While these may look like they’re restricting marketers, they’re actually helping reduce renegade outlaws from taking advantage of unwitting customers. They also help preserve the integrity of the industry.

But the question remains – how can you succeed as a marketer while operating in the parameters of data and privacy laws?

Data and privacy expert Dennis Dayman shows exactly how you can do that in this riveting interview. You’ll learn tons of useful stuff like:

• How to cut through the current noise in most inboxes
• Why and how businesses need to restrategize and pivot in times of crises
• Data privacy – consumers have more power, here’s how businesses can still thrive
• Email marketing privacy laws you need to know
• Data flow between countries – it’s not as straightforward as you may think
• Why it’s not just about compliance, it’s more about your recipients
• Why every email marketer/ business needs to be a privacy specialist
• Mixed marketing messages – the pitfalls and how to avoid them