Knowing your target audience is very important, just as important as finding the best distribution and fulfillment partners possible. Find out how to take an idea to market, like Kurt Workman and Owlet Baby Care did with their baby monitoring socks.
Segment 1: Choice Demographic
Finding your choice demographic is very important, but when it's infants age zero to one, how do you market to them!? Owlet Baby Care Co-Founder, Kurt Workman, fills us in on how his new baby inspired in him a new idea!
Segment 2: Owlet Baby Monitor
Go to sleep with peace of mind knowing that Owlet's baby monitoring sock is keeping track of your infant's heart rate and oxygen levels. Owlet's Kurt Workman tells us about the most challenging road blocks on the path to market.
Segment 3: Give It Another Go
After a round of 2,000 faulty units, Owlet Baby Care decided to give it another go and raised over $2,000,000 from New York investors! Co-Founder, Kurt Workman, shares what he would have changed the first time around and the knowledge he has gained on the journey.
Segment 4: To Retail or Not
A huge goal for most entrepreneurs when they bring a product to market is to get it on the large retailer's shelves. Find out why IFS 360 Founder & President, Ryan Treft, says this isn't always the most profitable way to sell your product.
Segment 5: Sell Online!
This year's online Black Friday sales were the first ever to eclipse their in-store counterparts, which creates a huge need for fulfillment solutions, like IFS 360! Ryan Treft gives us some advice for getting our product into people's homes, by using modern tools like KickStarter to bypass brick-and-mortar sales.
Segment 6: The Big Players
The word on the streets is Amazon is planning to move in on the fulfillment business. Does this scare Ryan Treft and IFS 360? Listen in to discover what keeps Ryan calm as the big dog moves into his terriotry. Plus, pick up some more key tips from Ryan Treft on marketing and distribution of your products.