The Auto Finance Roadmap

Incentives pick up, dealers eye LTV requirements


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Affordability, credit performance, leasing and digital innovation have been top of mind for auto lenders in 2024.  

Car shoppers saw some relief over the holiday weekend as Black Friday deals offered low interest rates and cash-back incentives.  

Lenders are also focused on sustainable growth. U.S. Bank is investing in digital capabilities across auto, recreational vehicle and marine product financing. It aims to support growth as rates decline.  

Meanwhile, a rise in negative equity is adding to challenges for dealers looking to sell add-on products such as maintenance plans, even while loan-to-value ratios are pushed to their limit.  

In this episode of “Weekly Wrap,” Auto Finance News Editor Amanda Harris and associate editors Ashley Savage and James Van Bramer discuss top trends facing the automotive industry for the week ended Nov. 29.

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The Auto Finance RoadmapBy Auto Finance News

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