Strong IT innovation, including the use of generative AI, is central to Inception Health, located in southeastern Wisconsin. In this video at the AWS Re:Invent conference, we hear about their “clinical technology stack” from Dr. Melek Somai, MPH, Vice President, Chief Technology and Chief Product Officer at Inception Health and the Froedtert & Medical College of Wisconsin Health Network.Somai points out that our population’s increasing health care needs requires the health care system to scale up, but “we can’t build more medical schools,” so we use digital technology instead. Virtually every other industry features “engineering-driven organizations” and “product-oriented teams.” This is what Inception Health has built, combining the contributions of researchers, designers, and clinicians.Learn more about Inception Health: https://www.inceptionhealth.io/Learn more about Froedtert & Medical College of Wisconsin Health Network: https://www.froedtert.com/Learn about AWS: https://aws.amazon.com/health/