CELSIUS and PepsiCo. Nutrabolt and Keurig Dr Pepper. Bloom and Nutrabolt. NOBULL and TB12. What do these deals have in common (besides the fact that you’ve seen me break each of them down in content on my channel)? The only law firm in the world dedicated exclusively to the CPG community, Giannuzzi Lewendon. While insights from those massive deals are weaved into our conversation, I took the law firm’s partner Ryan Lewendon through my gauntlet of A to Z “CPG land” impactful topics. To be completely honest…this is the type of conversation for those REALLY into the CPG industry. Ryan and I talk about how integral the “divine triad of CPG” is…plus the importance of maximizing strategic optionality by building the brand with intention, both from organizational and customer-facing variables. We also ponder what the future of CPG looks like when its data-driven with layers of artificial intelligence. Moreover, we talk about the good, bad, and ugly around the strategic partnerships involving celebrities and the creator economy. Finally, we take that a step further and talk about today’s kingmakers (algorithms) and why the rise of social commerce has its possible downsides within functional CPG product categories. But these are just a few of the insightful topics within our recent conversation…

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