In this episode, host Sacha Thompson chats with Sheryl Daija, who discusses the creation of Bridge, an industry trade association focused on DEI in the marketing industry. She discusses her career in marketing and her role in industry trade groups. Bridge aims to move the narrative of DEI away from philosophy and towards operationalizing inclusion as a business practice. Their mission is to promote belonging, representation, inclusion, diversity, and equity and bridge the gap in all of these areas.