Increase with Luke Clayton

Ensuring your new idea is fully implemented

Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com

Let’s say you’ve dug in and done the work to develop messaging that is clear and centric to who you are trying to reach. You’ve spent hours working with a designer to create all the aspects of your visual identity. Then next Sunday you find that the bulletin is still loaded with insider church jargon and sports blinding neon colors, Comic Sans typeface, and classic Windows ‘98 clip art.

When it comes to any aspect of your media, you will face circumstances like this. The transitional phase after introducing a new logo, website, etc. involves a learning curve for others as well as potential resistance from some. You will have to take steps to enforce your new brand to see full implementation of your idea.

This episode of the Must Increase Podcast features level 6 of the Seven Levels as we discuss the essential component of making your brand the new standard at our church.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3

- Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Making a powerful first impression

Check out the FREE Seven Levels of Creative Media Downloadable Guide at https://mustincrease.com

You have probably driven by a restaurant that appeared to be run down and thought, “That place is gross; I’ll never eat there.” You never took the time to ask someone who had been there or look the Yelp reviews. For all you know, it may serve award-winning local cuisine, but that doesn’t matter. Regardless of how truly amazing the restaurant may be, your initial perception of that place has forever cemented your reality that it’s gross.

Even if your church’s messaging is clear and understandable, you must ensure that it makes a powerful first impression on those who need it. You have to manage the perception of others through visual communication that meets the same standard of excellence as the One who makes your message so impactful.

Level 5 of the Seven Levels is all about the visual representation of your church and is our topic on this episode of the Must Increase Podcast.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Downloadable Guide at https://bit.ly/2k3iGD3

- Get 7 days of CreativeTeamPro for FREE - https://CreativeTeamPro.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Crafting a message that communicates value

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

Have you ever gotten into a conversation with someone who is too smart for you? You know, like the technician you called to fix your internet who used big techy words the whole time you were on the phone, but you could care less as long as you can just use WiFi again. After the call, you’re confused and hope you never have to speak to him again . A lot of unchurched people perceive your church in the same way you do that technician.

Too many churches are using confusing messaging in our marketing. Some claim their communication is cute and clever when it’s truthfully just confusing. Others expect the outside to learn the language only understood by those already inside. Many believe that as long as they have trendy designs and popping videos, the specifics of their message really doesn’t matter. All of these approaches are not only incorrect, but they are detrimental to effective outreach.

As we explore the fourth of the Seven Levels, this episode of the Must Increase Podcast is all about an essential paradigm shift you must have in order to take your outreach to the next level.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3

- The FREE Fall Media Bundle http://FallMediaBundle.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Great Idea - Action Plan = Epic Fail

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

Let’s look at an all-too-common scenario amongst most visionary leaders. The leader thinks up that Game-changing Idea. The leader pitches Game-changing Idea to his team. The meeting gets pumped to see how Game-changing Idea is going to change everything. And in as little as 1 month, Game-changing Idea is dead.

What went wrong with this scenario? Who dropped the ball? Was Game-changing Idea really not that great after all? The core issue here is that both the leader and the team believed a popular deception– thinking ahead is not the same as acting ahead. We’ve all been deceived like this before whish is why a great idea is nothing without a solid plan.

We discuss planning to succeed as we dive into Level 3 of the Seven Levels in the latest episode of the Must Increase Podcast.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3

- The FREE Fall Media Bundle http://FallMediaBundle.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Next level results require next level commitment

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

No matter what you set out to do, every endeavor eventually presents a challenge that serves as the moment that defines your ultimate success or failure. Many times, the problem is not if a good or bad decision was made, but rather that no decision was made at all. After all, a decision to not move forward is in all actuality a decision to step backward.

Level 2 of the Seven Levels is the one that most leaders get stuck on or never see through because it involves a new level of commitment. You’re no longer just researching or experimenting; you are actually making a serious investment of time, energy, and resources into making your ideas come to life.

In this episode, we discuss the crucial part of the Seven Level process that will make or break the achievement of your goal.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3

- The FREE Fall Media Bundle http://FallMediaBundle.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

But getting started is actually the easiest part.

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

Depending on who you ask, you may receive a variety of suggestions on where you should begin if you want to improve your media. Ask the social media consultant, and they may recommend purchasing Facebook ads. The web guru might say to focus on your SEO. The designer may tell you to first establish a logo and visual identity. While each of these suggestions has their place, how can you be sure which one is truly the right starting point?

Level 1 of the Seven Levels of Creative Media is a guaranteed starting point that can be applied to any situation. It’s also an incredibly simple step to take and one that you’ve likely already done many times before. The obstacle many face this first level is valuing its importance and understanding how to get the most out of it.

Join us in this episode of the Must Increase Podcast as we discuss the first of the Seven Levels of Creative Media.

RESOURCES IN THIS EPISODE

- The FREE Seven Levels of Creative Media Video Series https://bit.ly/2k3iGD3

- The FREE Fall Media Bundle http://FallMediaBundle.com

- Enter to Win a $100 Amazon Gift Card. Rate and Review the Must Increase Podcast in iTunes or Apple Podcasts at https://apple.co/2DVghQI

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Check out the FREE Seven Levels of Creative Media Video Series at https://mustincrease.com

The most challenging aspect of improving anything is knowing where to start and how to get to your ultimate goal. You can find a step-by-step process for pretty much anything you want to do such as losing weight, building wealth, or growing professionally. But there seems to be no clear, simple plan for improving your creative media and marketing— until now.

In this episode, we introduce the Seven Levels of Creative Media, a proven plan that can take any apset of your media from nothing to amazing. While this plan is unconventional and would receive criticism from some creative "experts," this process is proven to work and provides you with sure direction to take your church's media to the next level.

Resources in this episode:

Listen and subscribe to our podcast on iTunes, Spotify, or wherever you listen to podcasts!

iTunes: https://apple.co/2DVghQI

Spotify: https://spoti.fi/2tpOUcM

Google: https://goo.gl/f51DEi

Welcome to the last episode of our "Look Back" series . We hope you have enjoyed these highlights from the best episodes of the Must Increase podcast. This is a look back to the very first official episode of the podcast where we talk to the talented Drew Schettler regarding church branding. When it comes to branding, there is more to a good brand than a nice logo and fancy graphics.  In this episode, Drew shares some practical tips for branding your church in areas you might overlook but are just as, if not more important than the actual logos and graphics themselves. Enjoy!

In this episode we continue featuring our best episodes of the Must Increase podcast. Today we feature our special guest, pastor Andrew Browning of New Hope Baptist Church in Torrington, CT. Andrew is also the co-host of the Leading in the Gospel podcast with Cary Schmidt. 

It's time to look back to some of the best episodes of the Must Increase podcast! Throughout the month of August we will be highlighting four of our highest ranked episodes because they are worth a second listen! In this episode, we sit down with Jeremy Lenentine of Gospel Light Baptist Church to discuss how you can maximize your big days by marketing them correctly to your community.