Increase with Luke Clayton

Increase with Luke Clayton

By Increase ProductionsReligion & SpiritualityChristianity
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Increase with Luke Clayton episodes

  • The Power of Story

    Thank you for joining us for another episode of ChurchMediaHQ! This week's teaching discusses the power of storytelling and how it can be applied to your church. Luke breaks down the “Storybrand Framework" which is the elements of a good story and teaches how church leaders could and should be using these principles in their marketing and outreach materials.

    25 min
  • Everything Communicates

    Welcome back to ChurchMediaHQ for another weekly teaching! This week we will continue our topic of communication culture by diving deeper into the topic that "Everything Communicates". This theory simply that everything in your church from the church website all the way down to the trash cans in your lobby are communicating something to your church family and to your first time visitors.

    23 min
  • Your Communication Culture Part 1

    Types of Communication show notes: 

    Non-existent communication

    • You are always communication if you try or not
    • Those who do not actively manage their communication may as well be intentionally seeking to destroy their perception to the community.
    • RESULT: Stagnation and eventual decline in the growth of your church

      • Out of touch communication

      • These are churches that use marketing messaging and methodology that does not connect with those who the church should be reaching
      • Tends to be more inner focused than outward focused
      • Uses “Christian-ese” terminology to reach non-Christians
      • RESULT: A church transfer based congregation. Your assembly is comprised primarily of believers that chose to attend your church because they have attended a church like yours before.

        • Poorly invested (mismanaged) communication

        • Churches that invest into ineffective marketing methods
        • Many times these are churches that actually have sufficient or even abundant resources but has leadership with poor management skills and practices
          • Not conscious about how their resources are being invested
          • Spend valuable time, money, and energy trying to increase effectiveness without strategic though
          • RESULT: A constant feeling of “spinning your wheels” in your outreach and marketing efforts. Your church may have healthy attendance and gradual growth when you could be experiencing capacity attendance with explosive growth.

            • An inability to connect with the outside world ultimately results in the inability to connect the unreached with the gospel

            22 min
          • 050 - Changes on the Way in 2020

            It's a New Year and new things are on the horizon for the Must Increase podcast! Stay tuned for a whole new show featuring all new segments, topics and free resources to help you improve your church year round! 

            2 min
          • 049 - Building a Volunteer Media Team

            Happy New Year from the Must Increase team! We want your church's media to reach new heights in 2020, so in this first episode of the year we are discussing how to Build a Volunteer Media team. Every church, no matter how small, has members with talent that can help you build a media team and make 2020 your best year yet. Listen in as we give tips and tricks to create your team. Go! 

            20 min
          • 047 - Messiah Short Film - New Must Increase Production

            Merry Christmas from all of us here at Must Increase! Recently on the podcast we shared the audio and video of our Christmas short film Nativity. We received so much positive feedback that we decided to share our brand new Christmas film for 2019 with you as well! For the best quality experience, please visit the Must Increase YouTube channel or mustincrease.com/podcast so you can watch the video as well as hear. Enjoy and Merry Christmas! 

            18 min

          About Increase with Luke Clayton

          From the publisher's feed

          Increasing truth and inspiring hope.

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