Check out my free Content marketing masterclass which gives you the six golden rules for content marketing success  https://ashborland.teachable.com/p/masterclass

 

In this episode of content marketing 101, we are looking at the final part of the personal brand ecosystem. Social proof!

 

Social proof is very important when growing your personal brand and increasing your authority. You have to demonstrate that not only can you talk on the talk but you could also walk the walk! 

 

You can do this by Sharing content in three areas

 

• testimonials and reviews
• Personal and client success stories
• Success by association

 

Focusing on content in these areas will allow your personal brand to grow and establish you as a thought leader in your space.

 

Episode chapters

0:00 Introduction 

0:26 social proof

1:46 testimonials and reviews

3:31 Personal and client success stories

5:16 success by association

6:52 episode overview


If you found this episode useful check out the following areas 

 

✅FREE Masterclass https://ashborland.teachable.com/p/personal-branding-masterclass

 

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✅1-2-1 Content Marketing Coaching (FREE Discovery Call)  - https://ashborland.com/coaching

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