Have you ever been talking to your girlfriends about your favorite brand of make-up or the most comfortable workout shoes you’ve just bought or that amazing shirt you found on Amazon that was only $30? What do they do? They immediately go online and check it out for themselves! After all, customer reviews are the absolute best referral for your business! You are going to trust your girlfriend who has already tried out these items and given her approval before you decide to buy.   Let’s get real: customer testimonials are always better than you bragging about yourself!