In the race to offer custom-fit services, companies inadvertently add to the digital clutter that bombards the people they seek to serve. They risk losing consumers who look to declutter their digital lives, unless they come up with a strategic approach to truly understand and deliver customer needs. For starters, enterprises need to consider mindful design, cognitive effort and emotional engagement in designing the right level of interaction that connects with the right people. They must also establish trust and transparency in data use to deliver positive business outcomes from personalised offerings.   Tim Broome is joined by Bronwyn van der Merwe, the Asia Pacific lead at Fjord, to discuss in detail on how companies can cut digital clutter while continuously delivering customised services.