The person buying Darby's turkeys isn't focused on the sticker - they have other reasons to buy a turkey from him, reasons that are strong enough for them to look past the price. Reasons like being locally raised, being raised in better conditions, being raised by a farmer that they know, and them as a customer being able to support a farmer and a method of agriculture that they believe in, and one that's preciously opposite the methods being used by the Butterballs of the world. It's these factors that have made growing turkeys an attractive niche business for Darby. And it might be a business that fits you and your enterprise, especially if you already have an established customer base. Think about that as we go through this episode, because today, it's a turkey day.

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