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• Independent artists must carry themselves like major label artists.
• YouTube is a powerful platform for music discovery.
• Social media is the great equalizer in the music industry.
• Artists should learn to create electronic press kits.
• Understanding music administration is crucial for artists.
• Streaming services pay very little per stream.
• Artists need to be proactive in understanding their payment structures.
• Collaboration and chemistry are vital in music groups.
• Authenticity resonates more with audiences than manufactured personas.
• Failure is a part of the journey in the music industry.

summary

In this conversation, Joe and Allen  explore the dynamics of the independent music scene, the role of platforms like YouTube, and the importance of authenticity and collaboration in music. They discuss the challenges independent artists face, the economics of the music industry, and the vibrant Milwaukee music scene. Allen shares insights from his experience running the music website Breaking and Entering and emphasizes the need for artists to be proactive in their careers.

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