Scarcity makes things invaluable and that is what makes the World Cup cricket a mouth watering proposition for advertisers. All India Radio is slated to earn around Rs. 7 crore from the 45 day long event. Others like Pepsi, Castrol, Hyundai, Amul have bet their best buck hoping to capture minds and eye balls. In other news, Indigo plans to hire 1,500 employees this year with aviation sector grappling the effects of rise in the Aviation Turbine Fuel price. And scooters are back.

The Indian IT industry has a new concept to deal with and TCS has pounced onto it. It is called Cloud Computing. With a revenue projection of 1 billion USD, TCS will focus on Small and Medium Enterprises which total to a whopping 38 million. Many are calling this move as the Nano of the IT world where TATA hopes to replicate its success by tapping not the Fortune 500 companies but the smaller ones who can avail of this interesting concept. Rolls Royce, the British car maker announced record sales in India. We briefly cover the Union Budget highlights in this episode.

Did you know that there were 18,000 Indians holed up in Libya about a week back. The Indian government is going all out to evacuate all Indians in the region as Col Gaddafi refuses to let go of his assumed control over Libya. Back home, Aruna Shanbaug lies in a vegetative state for 37 years running but sees a glimmer of hope as the court allows passive euthanasia in her case. We would love to know your views on euthanasia. Have you heard of a state stocking up on blood in anticipation of state elections. We just did. It is West Bengal. In other news, our beloved Uncle Pai, the creator of Amar Chitra Katha and Tinkle series passed away. RIP.

Prime Minister Dr. Manmohan Singh woke up to the din surrounding him and ordered a Joint Parliamentary Committee to probe the corruption scandals that have rocked the government in the past few months. The High Court has upheld its death penalty sentence on Ajmal Kasab, the terrorist who was involved in the 26th November attacks. The Cricket World Cup 2011 is here and the the official website entrusted with selling tickets to fans was overwhelmed when 10 million hits landed on the website in a matter of minutes before the servers saturated. In this rather light podcast, we talk about a little bit of everything.

The World Cup is peaking with Ireland recording the first upset of the tournament by beating England. However, Ayaz is vocal about whether they can sustain this success and that there should be a better way of inducting the minnows in the world cup by having a more rigourous selection process. Ayaz and Minal take us through the bowling strengths of all teams. The surprise package is Shahid Afridi who has already bagged two 5 fors in three matches. Imran Tahir from South Africa made a dream debut for South Africa knocking off three wickets against West Indies. Ayaz places special respect for the young man and Minal wonders when will our spinners get their act together. Minal brings up the Ponting behaviour who hurt a TV set and Ayaz has an interesting theory on why players should be allowed to do this!

Egypt showed the world how the common man can wake up and throw everything hes got against an oppressive regime. Aditya feels that India has reached its inflection point too. I beg to differ and the argument continues... In our neighbouring country, not all is well. Former president Musharraf has been accused of murdering Bhutto. In sports, the Cricket World Cup 2011 has begun. Who are you betting on

Its hard to believe that a fearless competitor who would charge at lightning speed towards his opponents to tackle a ball which can sometimes fly at 150 miles per hour can be so modest and down to earth with his words. Viren Rasquinha talks about his experience as Indian hockey team captain, the challenges plaguing Indian hockey and the demands of playing an international sport. As a merit ranker in school and an international level sportsman, Viren had the pick of jobs at the Indian School of Business, where he was pursuing his MBA. Instead, he chose to roll up his sleeves and get down to resolving the issues challenging Indian sports players by joining Olympic Gold Quest as COO. Olympic Gold Quest is an organization founded by Geet Seethi and Prakash Padukone that supports top-notch Indian players with the most potential of winning an Olympic Gold medal for India. 1 billion people in India and only 1 individual Olympic gold - Olympic Gold Quest aims to change this. Support Olympic Gold Quest at http://www.olympicgoldquest.in

The legendary artist, Pandit Bhimsen Joshi passed away and Aditya recounts some of his experiences of watching Pandits live concerts. This week saw high profile exits of top CEOs from India as well as the US hopefully for the best. In some good news, India set up its first tidal plant in Gujarat. In politics, the Ekta Yatra orchestrated by BJP was predictably stopped in Jammu and Kashmir. In sports, Coke has poached Sachin from Pepsi and Gary Kirsten, argubaly India's best coach will call it quits after the World Cup.

Ayaz and Minal start the podcast by taking us through the recently concluded India and South Africa ODI series and the gains that both countries can look forward to carry in the world cup 2011. While Virat Kohli and Pathan Seniors form gives our selectors some pleasant worry as they will have to drop at least one batsman, Ayaz reckons that Raina may have to bear the brunt of their splendid run. This podcast also covers teams from the Group A with special focus on Pakistan cricket which has submitted its team without naming its captain! The coverage is back to ESPN STAR sports and they face a touch challenge to bring us unadulterated cricketing content

With the World Cup only a month away, one would have thought that all TV ad spots would start advertising the biggest spectacle which is played once in four years, but IPL auctions stole the wind out of the World Cup with players being bought and sold in an open English auction. In other news, India is undertaking the biggest operation in the decade census and this time the transgenders have been recognised under the others category.