Indie Beauty Radio

In this amazing interview with Nancy a passionate lover of beauty, design extraordinaire and self-confessed font geek we go deep on what the colours you choose to represent your brand really mean and say to your customers. Nancy is the Founder of Aligned Design a design studio helping beauty brands to find their sweet spot and shine above the ordinary. 

During our chat we talk about  

*why colour is such a key element of your brand

*what moods and messages different colours convey 

*and Nancy shares some great recommendations and tips on how to go about choosing the right colours for you. 

It’s a super interesting episode with plenty of visual examples to have a look at and loads of inspiration to take away.

Nancy is so cool and lovely that she has prepared a brand discovery mini workbook for you. It's completely free and will help you to dive deep on exactly how to turn your brand dreams into reality. Just click here to get your copy (scroll to the bottom of the page) https://www.aligned-design.co/

Nancy mentions loads of awesome design resources and I have popped links to all of them below.

Enjoy, loads of indie hugs and love, Rachel

Brand Brilliance, Fiona Humberstone https://www.amazon.co.uk/Brand-Brilliance-Elevate-Enchant-Audience/dp/0956454542/ref=sr_1_1?crid=3K586AKQLW38F&keywords=brand+brilliance+by+fiona+humberstone&qid=1569577062&s=gateway&sprefix=brand+brillia%2Caps%2C147&sr=8-1

How to Style Your Brand, Fiona Humberstone https://www.amazon.co.uk/How-Style-Your-Brand-Distinctive/dp/0956454534/ref=sr_1_1?keywords=How+to+style+your+brand&qid=1569577189&s=gateway&sr=8-1

The Secret Lives of Colour, Kasia St Clair https://www.amazon.co.uk/Secret-Lives-Colour-Kassia-Clair/dp/1473630835/ref=sr_1_1?crid=3F49YWSNQNI0K&keywords=the+secret+lives+of+colour&qid=1569577268&s=gateway&sprefix=The+secret+lives+of+col%2Caps%2C143&sr=8-1

 https://www.colourlovers.com/

Pantone Books https://www.amazon.co.uk/s?k=pantone+book&crid=3OR8PJP7O3RVU&sprefix=pantone+book%2Caps%2C146&ref=nb_sb_ss_i_1_12

Amazon! Do I or don't I? Its seems to be the hottest topic in beauty right now with rumours and hearsay abounding.

In this episode of IBTV we cut through all the noise and take a good long hard look at why Amazon has the potential to rock your business.

I am joined by experts Abi and Gillian from Fuel PR. They work with independent brands on how to maximise the potential of Amazon as a route to market.

Here is the link you need for the free FAQ Download http://www.fuelforamazon.com/indie-beauty/

Here is the link to check out the Fuel for Amazon service http://www.fuelforamazon.com/

Enjoy.

Loads of indie hugs and love, Rachel xxx

Do you have selfie nightmares? Do you hate posting pictures of yourself on social media? You are not alone so in this episode if IBTV I am joined by

Laura shares all the tricks of the trade, takes you step by step through the perfect selfie shoot and answers all your photography questions.

It's a real laugh and bursting full of knowledge nuggets to help you improve your social media piccies.

Have a watch and get your selfie courage boosted to the max.

Don't forget to follow Laura on social, she always makes you giggle and shares incredibly useful advice and tips all the time. https://www.instagram.com/lpearmanphotos/

She also has a wealth of resources available on her website I would highly recommend you check out.

https://www.laurapearman.com/

Enjoy.

Loads of indie hugs and love, Rachel

In this episode I do a deep dive into the one business book you MUST read, Seth Godin's, THE DIP.

I highly recommend this book for 3 reasons;

1. The content is super motivating (more about this in a second)

2. It's just 76 pages long (even if you hate reading or don't have a lot of time this book is manageable)

3. It costs less than £10

Back to the content.  The book talks about how every business venture and project starts out all new and shiny and exciting, but over time gets harder and considerably less fun until it hits a total low point, the dip. I'm sure you can relate to that. The cool and super motivating bit is that the book shows us that those dips are essential if we want to become the best and succeed. The dips are part of the process of growing and developing. The key is to recognise when something is a dip you need to push through or a cul de sac you need to reverse out of. It totally rewires the way you think about and deal with challenges. It's motivating, refreshing and liberating.

Honestly,  if you only read one business book it should be this one!

Enjoy.

Loads of indie hugs and love, Rachel xxx

https://www.amazon.co.uk/Dip-extraordinary-benefits-knowing-stick/dp/0749928301/ref=sr_1_1?crid=2TNN7ZD6831G3&keywords=the+dip+seth+godin&qid=1567070926&s=gateway&sprefix=the+dip%2Caps%2C153&sr=8-1

A week after Indie Beauty Expo New York and just two months ahead of the London event (23-24 October) this week’s episode of IBTV takes you behind the scenes of the expo with experienced exhibiter Jene Roestorf, founder of Luxe Botanics.

https://indiebeautyexpo.com/

https://luxebotanics.com/

Raising money from government initiatives with special guest Rachael Dunseath, Founder of Myroo Skincare

(This episode was recorded roughly a year ago. The content was just too good not to share with you guys though!)

https://www.myroo.co.uk/

Raising capital is a challenge for every single indie beauty brand. I interviewed the founders of ByBi Beauty shortly after they had finished their first round of investment fundraising (they have subsequently completed a second round) to find out exactly what it takes to nail investment funding.

One thing I love about Dom and Elsie is their openness and honesty about their experiences as a result this interview is packed with invaluable advice and guidance for any of you investigating the possibilities for raising money.

I would also recommend you go sign up for their podcast as they are always sharing their founder experiences. I love listening and always learn something. https://podcasts.apple.com/…/clean-beauty-insi…/id1445405566

I really hope you enjoy the episode. If you haven't time to watch it then head over to Anchor FM where you can download the podcast episode and listen to it while you are out and about. https://anchor.fm/rachel-whittaker

Loads of indie hugs and love, Rachel xxxx

In this episode I am joined by the amazing women's health coach Pamela Smart Windle to talk about the challenges that often face busy female entrepreneurs.

We chat about how simple food choices can make such a difference when it comes to both energy and sleep. We talk about easy changes to our daily routines that can make us feel more energised and we talk different ways to reduce blue light.

My biggest take away from spending time with Pamela is that things that we often accept or believe are beyond our control can be influenced and changed for the better by some of the smallest actions. It really is easy to feel better, sleep more, be more productive and function at our best.

I hope you enjoy this episode as much as me.

I would recommend you all follow Pamela on social and pop over to her website to download her freebies.

Instagram https://www.instagram.com/pamelawindlehormonecoach/

Website https://www.smarterchange.co.uk/

Loads of indie hugs and love, Rachel xxx

 On the hottest day of the year I am talking Christmas! Totally insane!

However hot it is at the moment it doesn't change the fact that the remaining months of the year are where beauty brands can seriously drive sales, revenue and profits. Christmas being the biggest opportunity of all.

Taking time out now to plan your strategy will reap financial rewards. In today's episode I talk you through my 6 point plan for success. I say 6 point but I got carried away and probably talked through about 10!

Enjoy.

Loads of indie hugs and love, Rachel xxxxx 

 A huge thank you to Rosalyn from Barker Brettell LLP for this eye opening insightful interview all about protecting your Intellectual Property in the beauty industry.

When we think about IP we tend to focus in on our trademark but there is so much more we should be protecting in order to future proof our brand and build a business with longevity.

In this episode we talk about;

* exactly what IP is

Rosalyn has pulled together a wonderful freebie for you called '5 IP LESSONS EVERY COSMETICS START UP SHOULD REMEMBER' To get hold of your copy just email [email protected]

Also, don't forget to follow Barker Brettell on Instagram and Facebook. 

 https://www.barkerbrettell.co.uk/ 

 https://www.instagram.com/barker_brettell/ 

We do hope you enjoy the episode. Apologies for the sound quality at my end! Just ignore my bits and focus in on Rosalyn as her sound quality is perfect! I am off to buy a new mic right now!

Loads of indie hugs and love, Rachel