In this episode I discuss with Jonny Westcar the creative portion of expressing your brand strategy.

You can probably tell I was completely out of my depth on the creative aspects, but we managed to cover some important ground including:

* The two phases of the brand creation process

* The key elements to have in place brand creation

* The difference between positioning, repositioning and brand refreshes

* how to choose a strategic brand creation partner

To learn more or contact his team, you can visit the Studio Phoenix website here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

In this week's Q&A discussion, I asked positioning specialist Faisal Siddiqui the following questions:

* How to evaluate the positioning of brands and products?

* What are the signs that positioning has been done incorrectly?

* What are the steps to positioning a brand or product?

* How does positioning change for early-stage versus late-stage brands?

* How do you measure brand performance?

If you'd like to learn more about positioning or connect with Faisal, you can visit his website or connect with him on LinkedIn.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Professor Sara Dolnicar is an Australian Research Council Laureate Fellow, author and Tedx speaker with deep expertise in segmentation.

In this episode, Sara explains why segmentation is essential in marketing strategy, and why it has been missed by many practitioners.

She also discusses the techniques of creating segmentation via data analysis, while comparing the process to those used within the practical constraints of many smaller businesses.

This episode includes a case study walkthrough where segmentation is applied to a hypothetical software application.

If you want to learn more after listening to this episode be sure to check out these free resources:

* The book, Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful

* The Market Segmentation Analysis course

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

In this episode, I had the pleasure of chatting with Matthew Seltzer (LinkedIn), the Senior Vice President at Intuify and an expert in market research. 

Matt shared his insights on how market research can help founders solve campaign problems and plan their general marketing strategy.

He explained how to do the 5 steps of the market research process: Starting with problem identification, question development, surveys, and interviews, and how to design effective questionnaires to get the insights you need. He then shared some best practices for analyzing research data and how to draw conclusions and implement the insights.

Subscribe for future episodes, like the next one coming on market segmentation.

PS. Let me know in the comments if you ended up getting a burger too after listening to the recording.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

This is it for season 2, on SaaS marketing. This season's great highlights include the episodes with Alex Berman, Fed at GummySearch, and the founder journey story with Jimmy Rose. Thank you to all the guests of this season. Next season will be focused on traditional marketing applied to smaller businesses, among tech and other non-traditional industries. I see there's a real need to explain how these theories and principles apply in practice, so I hope that these guests will help us better understand how to implement them. See you there, or connect with me on Twitter @benjaminboman_ or on my website here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Will van der Sanden is the founder of Dux Soup, one of the largest LinkedIn automation tools. In this episode, Will shares best practices around how to think about LinkedIn networking for SaaS, the step-by-step play, and how to leverage automation tools.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Oli Bridge is the CMO at Bonjoro, taking the SaaS application from 0 to 50+ users. In this episode, we discuss the best practices he's discovered around video messaging to improve activation and conversions. Oli describes when to send video, what to include, how to scale your efforts, an example case study of these techniques and more. Check out the show notes on my blog, connect with Oli on Twitter, or read the Video Funnel Playbook.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Paul-Louis Valat is the acquisition marketer at Plezi, a marketing automation solution for marketers. In this episode, we discuss Paul-Louis experience of spending $8,521 on newsletter placements and securing users for $52 per user.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Alex Berman is the founder of Leadshark, Taplio, X27, and author of Cold Email Manifesto. In this episode, we discuss how to leverage cold email for B2B SaaS companies. Alex shares his framework for writing authentic emails and getting responses that turn cold email into a superpower.

You can get Alex's book on cold email here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Nicholas Scalice is the Founder of Earnworthy, a marketing agency specializing in landing pages, automations, email outreach, and audits.

In this episode, Nicholas takes us through 7 questions to improving landing pages, how to measure performance, key mistakes people make and upcoming trends in the space.

Learn more about Nicholas here, subscribe to his Growth Marketer newsletter or see his podcast the Growth Marketing Toolbox.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com