Teemu Raitaluoto is the founder and CEO of Markettailor, a no-code website personalization product. Teemu takes us through the strategy behind personalization, when to use it, what elements to personalize and examples of personalization in practice. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Yannick Veys is the co-founder and CMO of Hypefury, a Twitter growth tool. In this episode Yannick shares the strategy behind growing a new account for your product, including tweet content, strategy, engagement and how to leverage Twitter marketing tools properly.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

AbdulGaniy Shehu is the founder and chief content strategist and Your Content Mart, an agency focused on SEO-driven SaaS content marketing, leveraging this part of the funnel. We had a fantastic chat about how to do this, including the 5 main content types, how to get the ideas, and producing and measuring the content. Full show notes here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Jimmy Rose is the co-founder of Content Snare, a tool for collecting documents and information from clients. In this episode, Jimmy shares his startup journey, including finding product-market fit, what worked in marketing, his approach to hiring, and more. Full show notes here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Rishabh Bhandari is the CEO and founder of Content Beta, a multimedia content agency for B2B SaaS companies. Video is something he knows a tonne about so in this episode, Rishabh talks me through where and how to use video at each stage of the funnel. This includes awareness, conversion and customer success videos.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Jacob is the founder of Email Empire and the host of The Great Escape Podcast. In this episode, Jacob shares his strategies around how to use email to convert trial users into paid, including: the principles behind the email sequence, how many and how often to send email, what to say and how you can maintain a healthy list. Find the extended show notes and analysis here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Reddit can be a pretty intimidating place to do marketing. But in this episode Fed, founder of GummySearch and fellow indie hacker takes me through how to properly promote products and links on the platform, in a way that subreddits appreciate. Find the extended show notes and analysis here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

This wraps up season 1, which was about digital lifestyle businesses. All episodes were very interesting to do but I am looking forward to changing pace and focusing more on marketing, particularly related to SaaS businesses which is the theme for the upcoming season 2. See you there, or connect with me on Twitter @benjaminboman_ or on my website here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

Second interview out of the gate and already one of my favourites. Today, we’re talking to Ryan Kulp of the digital fund Fork Equity about building a digital business portfolio.

Ryan has an interesting background spanning New York and Silicon Valley and both building and marketing, with success in this leading to his current portfolio of apps and businesses. This gives him a very well rounded view on the buy, grow or build question and very practical advice to share.



We cover:



Why ‘micro’?



Starters versus growers



How to source opportunities



How to vet opportunities



Ryan’s secrets to better deal-making



Advice on structuring deals and contracts



How to make multiple projects flourish



Advice on installing managers for digital businesses



For those looking to build their own portfolio, check out Ryan’s training here. Or learn more about Fork Equity.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiemarketingplays.com