Indie Pioneers

Singaporean fragrance brand Scent by SX has lauded the customer-centric business model of US multi-brand retailer Showfields in helping tackle challenges such as rising manpower costs to the emergence of the Metaverse.

Singaporean fragrance brand Scent by SIX has lauded the customer-centric business model of US multi-brand retailer Showfields in helping tackle challenges such as rising manpower costs to the emergence of the Metaverse.

Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.

Inclusivity and conscious beauty are among the most important elements for cosmetic brands to consider when developing new products this year, says one prominent cosmetic chemist.

An emphasis on tech and data is crucial for indie fragrance brands to become trendsetters in the increasingly saturated niche market, claims a Singapore start-up that is tapping AI and social media research.

An emphasis on tech and data is crucial for indie fragrance brands to become trendsetters in the increasingly saturated niche market, claims a Singapore start-up that is tapping AI and social media research.

A skin care brand from Australia has made a goal to be as beneficial and accessible to as many people as possible, recognising that skin issues can exact a heavy toll on mental and emotional wellbeing, said its founder.

A skin care brand from Australia has made a goal to be as beneficial and accessible to as many people as possible, recognising that skin issues can exact a heavy toll on mental and emotional wellbeing, said its founder.

Beauty brands are too quick to jump onto the hype train when they should be investing time and money on education and research, says the co-founder of skin care brand Aminu.

The overreliance on recycling is the chief piece of green misinformation in the beauty industry, which has to move faster towards a circular model, says the founder and CEO of Emma Lewisham.