"Marketing" content isn't just for marketers. If you're educating new leads or re-engaging long-silent prospects, using content in sales follow-up can makes the sales process easier, too.

"Marketing" content isn't just for marketers. If you're educating new leads or re-engaging long-silent prospects, using content in sales follow-up can makes the sales process easier, too.

IndustrialSage and Optimum Productions are going to be at the 2018 Georgia Manufacturing Alliance Summit! Not only that, but we will be hosting a discussion panel! Professionals like you will join us to explore stories and questions regarding the digital evolution of marketing and sales. Find out more about the summit, how to register, or where to watch a livestream of our panel by visiting https://www.industrialsage.com/gma-summit-2018/

Want to attract more customers and close more sales? Better look at blogging! Even if you’re a manufacturer, you can generate leads with blog articles and actually speed up the sales process. Most of your personas are online – and you can map out their likely habits using our free downloadable Persona Builder: http://bit.ly/2O2udw0

Want to attract more customers and close more sales? Better look at blogging! Even if you’re a manufacturer, you can generate leads with blog articles and actually speed up the sales process. Most of your personas are online – and you can map out their likely habits using our free downloadable Persona Builder: http://bit.ly/2O2udw0

To WHOM you're marketing will drastically affect HOW you go about marketing: and the best way to nail down your audience is by building buyer personas. We even have a free eBook to help you identify and organize your buyer personas! Download it at http://bit.ly/2oyqlrT

To WHOM you're marketing will drastically affect HOW you go about marketing: and the best way to nail down your audience is by building buyer personas. We even have a free eBook to help you identify and organize your buyer personas! Download it at http://bit.ly/2oyqlrT

Jonathan Bradshaw of Kobalt Tools & Lowes explains how their surprising new video campaign has generated high engagement, all because they leverage customer stories instead of focusing on self-promotion.

Jonathan Bradshaw of Kobalt Tools & Lowes explains how their surprising new video campaign has generated high engagement, all because they leverage customer stories instead of focusing on self-promotion.

Digital marketing can be complicated – and expensive. Should industrial manufacturers build an in-house team, or use an agency to outsource their digital marketing?