If you're a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.

If you're a marketer struggling to get funding for digital techniques, there are six steps to getting organizational buy-in. Just ask Malika Waller of Landis+Gyr.

Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company's journey into digital marketing. Hear his tips on best practices, and learn how that transition transformed them from a single warehouse into an international $30M powerhouse!

Darragh Grove-White of LJ Welding Automation joins us all the way from Canada to discuss his company's journey into digital marketing. Hear his tips on best practices, and learn how that transition transformed them from a single warehouse into an international $30M powerhouse!

Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don't always feel exciting or "sexy." He explains why it's important to bring in outsiders to take a fresh look at what you're trying to say and do… but he knows firsthand that handing over your marketing baby to newcomers takes a whole lot of vulnerability!

Jordan Quackenbush discusses how finding the right message can be difficult for industrial manufacturers, since machines don't always feel exciting or "sexy." He explains why it's important to bring in outsiders to take a fresh look at what you're trying to say and do… but he knows firsthand that handing over your marketing baby to newcomers takes a whole lot of vulnerability!

September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely wisdom worth repeating, but you might catch a hint as to what topics are coming up next!

September is wrapping up, and for our team here at IndustrialSage, that means a quarterly review! Not only is this recap full of some sagely wisdom worth repeating, but you might catch a hint as to what topics are coming up next!

Melody Astley and Stephen Timme of FinListics Solutions join us to discuss how your sales and marketing departments should communicate with each other to reach future prospects more effectively. Stop asking yourself "How can we sell this to them?" and instead ask, "How can I help them? And by how much?"

Melody Astley and Stephen Timme of FinListics Solutions join us to discuss how your sales and marketing departments should communicate with each other to reach future prospects more effectively. Stop asking yourself "How can we sell this to them?" and instead ask, "How can I help them? And by how much?"