Like it or not, if you have a poor video presence with your organization… your prospects are judging you. Video communicates more effectively and garners far better, more measurable results than plain text. You can use it in every level of the funnel, and you can utilize modern technology to follow engagement in a way that wasn’t possible even ten years ago.

Like it or not, if you have a poor video presence with your organization… your prospects are judging you. Video communicates more effectively and garners far better, more measurable results than plain text. You can use it in every level of the funnel, and you can utilize modern technology to follow engagement in a way that wasn’t possible even ten years ago.

Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and maybe consulting market experts to help explain that data and read the fluctuating market.

Lillie Beiting of CribMaster joins us again to discuss how to boost your PPC campaigns by first setting campaign goals; choosing your analytics platforms; and maybe consulting market experts to help explain that data and read the fluctuating market.

Pay-Per-Click has definitely changed since it first appeared, and now it is anything but simple. Lillie Beiting of CribMaster joins our sages in a two-part series of episodes about PPC to identify how to recognize it, and then how to use it.

Pay-Per-Click has definitely changed since it first appeared, and now it is anything but simple. Lillie Beiting of CribMaster joins our sages in a two-part series of episodes about PPC to identify how to recognize it, and then how to use it.

Can't seem to get your stubborn management team on board with the times? Guess what? It's actually not your manager's job to change: it's your job to prove digital marketing's value to the company.

Can't seem to get your stubborn management team on board with the times? Guess what? It's actually not your manager's job to change: it's your job to prove digital marketing's value to the company.

Don't sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to the table. Becoming a contributing member of that team will keep their products and your campaigns centralized around your business' mission.

Don't sit back and wait for your managers and your product developers to change to suit your needs. Get involved, and bring your data to the table. Becoming a contributing member of that team will keep their products and your campaigns centralized around your business' mission.