Oracle NetSuite's Head of Vertical Initiatives, Branden Jenkins, explains NetSuite's current focus on investing deeper into verticals and micro-verticals (9:50). He dives into NetSuite's scientific process behind picking and categorizing segments (18:03), and what that type of unique offering means for business leaders of all sizes across diverse industries (24:45). He breaks down the importance of maximizing your dataâ€"no matter the size of your companyâ€"and why you simply cannot be successful in tracking your data with multiple systems (36:13). Jenkins even provides his biggest piece of advice for entrepreneurs when it comes to growing a business in a time of ever-changing trends and technology (38:34).

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Learn more about NetSuite’s vertical initiatives here: http://www.netsuite.com/.