From the benefits of bringing new thinking to an unfamiliar sector, to exploring the elements that make up great client service, the latest Infinite Global podcast explores the opportunities and challenges for law firms taking a fresh approach to marketing.
More than 1,500 professionals converged on Atlanta last week for the 2019 Legal Marketing Association Annual Conference, looking to gain valuable insight into recent developments in the sector.
With this in mind, we caught up with Jennifer Johnson Scalzi, Founder of Calibrate Legal, to record direct from the event. Hosted by Infinite Global CEO Jamie Diaferia, Jennifer discusses the importance of looking outside the ‘law bubble’ to see what is working in other professional services organisations and how firms can distinguish themselves in a crowded field.
The episode also looks at social media use in the legal sector and how some firms are falling short by using platforms like Twitter for the wrong audiences.
Tune in and enjoy.
Visit the Infinite Global website to find out more about the work we do with legal and professional service firms. www.infiniteglobal.com