According to Brian Ahearn, influence is a way of life. Embracing the principles of influence— reciprocity, commitment or consistency, consensus or social proof, authority, liking, and scarcity—allows you to look at life through a different lens.

And each principle builds on the other. When you focus on getting to know and like the people around you, you'll learn what's meaningful to them. According to Brian, "The foundation of everything is the principle of learning to like others and build relationships."

Learn how leveraging the principles of influence can positively impact every aspect of your life in this special throwback episode with Brian Ahearn.