Influence

What goes into building a successful influencer marketing campaign and program? On this episode of Influence, we welcome Camille Martinache, co-founder of Black Soup, who shares wisdom from over a decade of experience running influencer campaigns and building relationships between brands and influencers in gaming at Black Soup, and previously at Vinted and Nevaly. Hosted by Powder.

In this podcast, we cover:

• The role of platforms like TikTok in changing the game.
• Challenges and strategies for ensuring brand safety and authenticity in influencer partnerships.
• What to look out for when managing an influencer marketing campaign from end to end. 
• Strategies for crafting organic creator programs to foster brand loyalty.
• The delicate balance between organic relationships and paid collaborations in influencer marketing.
• Insights into the rising costs of influencer marketing, influenced by market maturity and the influx of non-endemic brands.
• How to build a great creator program like Supercell. 
• The critical role of continuous testing and data analytics in developing effective influencer campaigns.
• A comparison of influencer marketing tactics in gaming versus non-gaming sectors, underscoring the universal relevance of data orientation and testing frameworks.
• Predictions and trends that Camille foresees in the gaming influencer industry.

Hosted on Acast. See acast.com/privacy for more information.

What’s the future of influencer marketing in gaming? Guided by Claudio Lima, the founder and CEO of DRUID Creative, this episode of Influence dives deep into the evolving worlds of gaming, influencer marketing, and AI. A veteran in the industry with a career spanning three continents and numerous Cannes Lions, Lima brings a wealth of knowledge and salient predictions for the year ahead. Hosted by Powder.

In this podcast, we cover:

• Claudio's transition from traditional advertising to becoming a trailblazer in gaming marketing.
• The increasing significance of gaming as a major marketing platform, especially during the pandemic era.
• An in-depth look at Druid Creative and their innovative strategies in in-game activations.
• The transformative influence of AI, affiliate programs, and live-shopping on marketing and content creation in gaming.
• The complex dynamics between influencers, brands, and their audience in the gaming industry.
• Key advice for influencers and marketers striving for success in the rapidly changing world of gaming influencer marketing.
• Influencer marketing nuances across geographies, from Brazil to China and the US.

Hosted on Acast. See acast.com/privacy for more information.