Influence School

Feeling overwhelmed by all the numbers and graphs that show up on the analytics for your YouTube channel? There's definitely a lot to take in but, once you figure out what to look for, you can easily make changes that can lead to massive improvements on your channel. In this episode, I'll do a step-by-step tutorial on navigating YouTube Analytics and provide detailed explanations on how to interpret the data, determine what's performing well and why, how you can check your viewer statistics and so much more.

Too often, entrepreneurs end up building complex sales funnels for their businesses. But, while these may look impressive, what's the point if they're not effectively converting sales? In this episode, I'll reveal my secrets to building a sales funnel that works like magic. I'll show you how to skip unnecessary steps to create a funnel that looks simple but produces powerful results. Lastly, I'll talk all about the key components every sales funnel must have and how you can continuously improve it to get better and better results over time.

Strategy sessions and discovery calls are great ways to introduce potential clients to your services, but what do you talk about? And how can you do this in a way that turns leads into sales? In this episode, we'll take a deep dive into the art of running successful strategy sessions. I'll list down the five key steps you need to follow to conduct productive and engaging sessions, and share essential tips not only to secure sales but also to ensure that they're the perfect fit for your services.

One of the most valuable and powerful assets every business has is their email list, especially if you know how to leverage it properly. In this episode, I'll guide you into the world of email marketing and reveal the number one proven way to make money with your email list. I'll explain everything you need to know, from the theory behind the strategy down to the nitty-gritty details, to monetize your list and take your email marketing game to the next level.

Are your lead magnets both enticing and effective? Sure, you can give anything for free, but this doesn't mean people will want to become paying clients automatically. Even though it's a small part of your business, it's still important to give this some thought because some lead magnets are more effective than others. In this episode, I'll explain how you can design and optimize your lead magnets for maximum conversion and share the three things you need to keep in mind to create magnets that effectively drive growth for your business.

Check out my new book at http://NatesYoutubeBook.com/

Writing scripts is essential if you want to create effective and engaging videos. In this episode, I'll walk you through the whole process of writing and using scripts for YouTube. From gathering all your ideas and talking points to writing them down in outlines and using them during filming, I'll teach you how to make engaging videos where you don't have to memorize anything at all while maintaining a natural and conversational flow. Lastly, I'll also share effective tips about what you need to keep in mind while talking on camera to keep your viewers hooked and watching all the way until the end.

Check out my new book at http://NatesYoutubeBook.com/

Whether your business gets a thousand leads a day or just ten, it won't matter if you can't convert any of them into clients. In this episode, I'll share all my secrets for turning quality leads into paying customers. I'll address a common misconception that most entrepreneurs have when it comes to lead generation on YouTube, present a mindset shift that will help you focus on the things that actually matter, and reveal the three simple steps you need to increase not only your leads but also your revenue.

Check out my new book at http://NatesYoutubeBook.com/

Want to see more real-time examples of YouTube keyword research? In this episode, I'll take you through my process step by step for two of my clients: the first one is a new client that aims to provide solutions for mold problems, and the second one is a long-time client that shares her parenting expertise through her videos and whose channel has already grown so much with our help. Additionally, I'll share more advice on what to keep your eyes open for when doing keyword research and how you can reframe your mindset to find hidden gems that can make interesting videos with great potential to succeed on YouTube.

Check out my new book at http://NatesYoutubeBook.com/

Are you curious to see what the right way of doing keyword research for YouTube looks like? In this episode, we'll continue what we started in the previous episode and look through more examples of YouTube keyword research. I'll take you with me as I personally research in real time for real clients based on their areas of expertise such as journaling, planning, conversations, and feedback. I'll share some tips on the filters I use and how to look for promising titles that can be turned into high-performing, lead-generating videos on YouTube.

Keyword research for YouTube is far more powerful than you think, especially if you have the right strategy. In this episode, I'll show you the exact tool I use when doing keyword research for my clients, walk you through my process step by step, and go through some interesting examples that might show up. I'll provide valuable insights about why I choose some topics and not others and explain how these can help you come up with the perfect titles for your videos so you can learn how to master the art of content creation on YouTube.