Lyle Stevens, CEO and Co-Founder of Mavrck, discusses the impact and explosive growth of Influencer Marketing.

Lyle tells his story of how his role in the aerospace and defense industry led to his work with subject matter experts and eventually influencers on social media. He shares current trends that he sees including further disruption by on-demand content creators in the growing gig economy, the rise of I2C or Influencer-to-Consumer marketing, and more breakout channels like TikTok.

Thanks to Social Joey and Gusto!