Influencer Relations ¦ Duncan Chapple on analyst value

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves.

The fundamental shift is a long-term one: the growth of 'freemium' analyst firms means that most analyst value is accessed outside subscriptions. Professionals are using more analyst firms than ever before. 

To find out more about the Analyst Value Survey, which is conducted by the Analyst Observatory at the University of Edinburgh, visit AnalystValueSurvey.com

Note: This is a recording of a live webinar in 2018. The survey includes some responses to participants' questions. Five or six minutes in, there's a detour in the webinar when some participants reported sound issues.

Immunologist Emily Almond, Influencer Relations' expert on life science research firms, has just completed the Influencer Quadrant for life science firms. The study reviews around ten thousand data points about analyst research about life science topics. In this webinar, Almond discusses the life sciences IQ with Duncan Chapple, who directs all the Influencer Quadrant studies using data from the Analyst Observatory at the Univerity of Edinburgh Business School.  

Welcome to my new podcast series. After a break, I'm restarting with Philip Carter (Chief Analyst, IDC Europe). Our conversation is part of the Influencer Insights series I run for Kea Company. One of the main topics discussed on the podcast will be digital transformation and what role analyst firms need to play in helping organizations to develop a different sort of user of the sorts of services, the valuable insight that analysts firms are producing.